How the 5-year-old iPhone revolutionised the mobile world

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iPhone 1 release
The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on 9 January 2007. It was released in the US on 29 June, 2007.

Being the maker of the first true smartphone, Apple undoubtedly created a different perception toward mobile phones among people when it launched the first iPhone 5 years ago, a time Android-based phones didn’t existed, and executives where addicted to Blackberry.

Sold at the price range of $600, it was an iconic and luxurious product purchased by buyers. People using small screen phones, quickly got addicted to this large screen phone. To date, more than 217 million iPhones have been sold out.

College going students, company executives, and doctors use this device for specific reasons. The apps, which all its series offer are something that had never been offered before.

Steve Jobs, the brain behind the iPhone, once said during keynote presentation: “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” and his words proved to be right after its successful five years journey.

On 29th June 2007, people thronged overnight outside hundreds of AT&T stores across the US to get their hands first on the iPhone. This device didn’t only affect Apple, but it also changed the mobile world and its users perception.

Let us see how iPhone revolutionised the mobile world during the last five years:

The Revolution of Smartphone

Before iPhone came into the market, people had no choice but to use a small screen paired with a keyboard. Usually, people used phones for calls and texting, until the necessity of browsing the internet developed. But iPhone changed the scenario and introduced apps and large screen interface. This, however, changed the smartphone market forever.

Soon after the iPhone, manufactures like Samsung, HTC, Sony and many more started offering smartphones and competing with Apple’s pioneer handset.

This new device was surely a revolution as it was a combination of iPod, part of phone, portable game console and beautifully designed device which was easy to handle and use.

App Stores on the way

A year after the iPhone release, company also came out with an operating system, iOS, and an app store, which eventually boosted its sales.

Built-in apps for checking weather, email, stocks and time were useful enough but developers also started offering variety of custom apps e.g. users can track the sun, create a shopping list, book a restaurant reservation etc.

Being the master, Steve Jobs took a complete control over the sales and approval of app stores. Apps needed to be approved by Apple before it is up for sale which meant less spam/viruses and more security. Presently the market of app store has increased tremendously and there are more than 650,000 mobile apps.

No Security Worries

All apps are approved and sold out only after getting a nod from Apple, which means complete prevention of mobile malware in the app store.

After the submission of an app, the developer waits for the Apple to perform a cross check and give its approval. Only after that the app makes it to the app store and becomes available for sale. From the users point of view there is no worry of security.

F-Secure’s security chief, Mikko Hypponen said, “iPhone is 5 years old today. After 5 years, not a single serious malware case. It’s not just luck; we need to congratulate Apple on this.”

24/7 Internet Addiction

In the age of internet, iPhone didn’t struggle much on providing easy use of internet to its users.

iPhone gave multiple ways of communication like texting, emailing, Twitter, Facebook etc. which other mobile phones failed to despite enjoying complete internet access. Apple’s phone also offered desktop screen webpage display which is why many people opted for it.

This, however, brought up a ‘connectivity disorder’ or ‘smartphone addiction’. Many users stay hooked to their smartphone throughout the day and and keep browsing.

Created Ample Job Opportunities

iPhone undoubtedly has created ample job opportunities during the last 5 years. According to Asymco data, Apple created 35,852 retail jobs and more in the making. The average number of employees per store has escalated from 37 in Q1 in 2007 to 117 in Q1 2012.

Apple’s software and app developers are earning more and more benefits as the smartphone’s popularity increases. The Cupertino-based company has paid out over $5bn to app developers since its launch in 2007, and surprisingly there were 30bn downloads from app store during these years.

Moreover, iPhone accessories manufacturers have also benefited with this job rise, and it is expected to rise more in coming years. All in all, iPhone, during these 5 years of business, has not only changed the scenario but it has in fact changed users mindset over a mobile phone device.


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