The race on Yas Marina and the game on social media!
Did you know that the Abu Dhabi Grand Prix debuted at the stunning Yas Marina Circuit in 2009 and the inaugural race was won by Red Bull’s Sebastian Vettel. There are many more such fascinating facts that F1 fans would love to read. If you want to know about how Abu Dhabi Grand Prix did on the Social Media, read on.
It is a complete no-brainer that Lewis Hamilton emerged as the winner at the 2014 Abu Dhabi Grand Prix. But did you know that he also account for 37% of all the Grand Prix buzz on social media also? Yes, indeed and if we may say, Hamilton also lead his team to a “social” victory! How? about 23% of the buzz was about Mercedes, it emerging as the most mentioned team during Abu Dhabi Grand Prix.
Here are a few more interesting statics, courtesy of the folks at Meltwater.
Top 5 drivers according to social media buzz:-
[box]Lewis Hamilton – 37% Nico Rosberg – 12% Vettel – 5% – despite not being part of the race, he managed to occupy 5% of the social chatter. Felipe Massa / Valtteri Bottas – 3% Ricciardo – 2%[/box]
Top 5 teams
[box]Mercedes – 23% Ferrari – 5% Ferrari came last in the race, yet generated 5% of all mentions to claim 2nd spot. Red Bull – 4% Williams – 3% Force India – 1.5%[/box]
Top 3 Celebrities
[box]Nicole Scherzinger – 5% Prince Harry – 3% Pharrell – 1% Although he had a concert during the event and was present at the race, surprisingly Pharrell hasn’t generated much conversation on social media.[/box]