Abu Dhabi tourism maintains momentum in May

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A view of the Abu Dhabi Sheraton Hotel, part of the Abu Dhabi National Hotels (ADNH) umbrella. Photo - GVPedia.com

According to tourism data released on Monday, hotels and hotel apartments throughout Abu Dhabi continued their upward trend, receiving 12% more guests in May compared to same month last year.

The Abu Dhabi Tourism & Culture Authority’s monthly figures suggest some 192,374 guests stayed in tourist accommodations in May, accounting for 542,567 guest nights – a rise of 7% on May 2011.

The report also disclosed that total hotel revenue rose 3% to AED360 million ($98 million).

Food and beverage sector registered a month-on-month rise of 14% and accounted for AED151.3 million ($41.2 million), while room revenue over the same period decreased 4% to AED167.32million ($$45.5 million).

The number of rooms available has risen 13% since May 2011 while hotel occupancy in May reached 63%, an 8% drop compared to same month last year.

The average length of stay also decreased 4% and stood at 2.82 days, the report added.

“Average length of stay is a key performance indicator we are now actively addressing through our intensive summer in Abu Dhabi campaign. By offering a range of discounted activities and family-orientated entertainment programmes, we are providing more incentives to guests to visit the emirate and stay for longer,” Mubarak Al Muhairi, director general, Abu Dhabi Tourism & Culture Authority, explained in the monthly figures release.

“We are closely monitoring this programme’s performance to identify areas of key appeal and improvement so that we can continue – with widespread stakeholder support – to build on the destination’s overall value-for-money proposition.”

Al Muhairi added that May results leave Abu Dhabi well placed to achieve its 2012 hotel guest target of 2.3 million, with hopes pinned on TCA Abu Dhabi’s newly opened offices in New York and Jeddah. “In both countries we are now engaging with the outbound travel trade to produce significant packaging around stays of five nights and more,” he said.

The Abu Dhabi tourism agency chief added that inbound GCC guests jumped 20%, while visitor numbers coming from Asia rose% and European tourists registered a 15% growth.

‘The GCC’s guest performance increase was primarily driven by an influx of Qataris (35%), followed by Kuwaitis (20%) and Saudis (19%),” Al Muhairi said.

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