As per Abu Dhabi Tourism Authority (ADTA), the tourism industry is booming in Abu Dhabi.? The hotel occupancy has increased by about 10 percent with majority of occupants extending the average length of stay by 14 percent to just over three nights. Last year, hotels in Abu Dhabi hosted about 1.81 million guests, which is 18 percent more than the previous year and about eight percent above the target.
The tourism body of Abu Dhabi had initiated a festival, ?Summer in Abu Dhabi’, to woo tourists particularly from the GCC region. The festival offered discounts, range of activities and attractive deals. The deals were also extended to hotels. As per ADTA data, the room occupancy is likely to reach 29,100 by 2012.
Apart from other tourism projects adopted by Abu Dhabi, the tourism in the region is also getting a push from carriers such as Eithad Airways. Etihad Airways-led ?Essential Abu Dhabi’ incentive campaign continues to push tourism in the region.
A spurt of other airlines are also increasing their flights in the region. The launch of four-a-week flights from Hong Kong to Abu Dhabi by Cathay Pacific?is one such example.?ADTA attribute performance to be the reason for increased business and leisure events. The tourism body will focus on five segments?cruises, golf, educational, events and culture and heritage segments to achieve its aspirations.
Both hotel and hotel apartment reported a profit of Dh1.6 billion for the first four months of 2011. Total room revenue accounted for Dh877.8 million, which is a five percent increase than the previous year, according to ADTA. The average room rates for the period (January-April 2011) was Dh545, which is lower by 15 percent than the previous year. The revenue per available room (RevPAR) fell by 6 percent to Dh394.42.