Abu Dhabi – the world’s top Rolls-Royce market

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Abu Dhabi announced as biggest market for Rolls-Royce sales in first half of 2013.
Abu Dhabi is the world’s biggest market for Bespoke Rolls-Royce vehicles.
Rolls-Royce Wraith recently launched to further expand market share.

Rolls Royce Wraith
Photo-Rolls Royce

Abu Dhabi, the UAE’s capital has been announced as the biggest market in the world for Rolls-Royce sales during the first half of 2013, edging out markets such as Beijing, New York, London and Moscow.

Abu Dhabi Motors, the sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, maintained its leadership position following a record-breaking 2012, in which it was named ‘Global Dealer of the Year’ at the annual Rolls-Royce World Dealer Conference, and was announced as the world’s biggest market for Bespoke Rolls-Royce vehicles.

Arno Husselmann; “Our investments in customer services, facilities and people have long been paying off. We are continuously evaluating all our processes and systems towards delivering a Rolls-Royce standard of service and ensuring the exclusivity of the product is being maintained with unique and bespoke vehicles. Most importantly, we listen to customer requests and have developed our understanding of their preferences to a fine standard. Training is being done internally as well as through the manufacturer to ensure we are able to provide customers with quality services and product information needed.” — Arno Husselmann, General Manager of Abu Dhabi Motors

The success is expected to continue as Abu Dhabi Motors recently launched the Rolls-Royce Wraith, the most powerful and dynamic Rolls-Royce in history. With an elegant fastback design and the ability to accelerate from 0-100 km/hr in just 4.6 seconds, the 624 bhp-model from the world’s pinnacle super-luxury marque presents a unique character defined by power, style and drama, and a hint of noir, while maintaining the hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship.

Kadhim Al Helli; “We dominate the upper premium segment and 2013 is proving to be another year in which Rolls-Royce will grow to new levels in this sophisticated market. The whole product range is in demand and we are certainly excited about the arrival of the Wraith which is proving to be one of the greatest products to be launched in 2013 given the remarkable demand we are experiencing.” — Kadhim Al Helli, Rolls-Royce Brand Manager at Abu Dhabi Motors

Priding itself with being the home of the largest Rolls-Royce showrooms in the world, Abu Dhabi Motors has completed 10 years as the exclusive dealer for Rolls-Royce in Abu Dhabi, through which it has won over 7 Global Awards, such as “Global Dealer of the Year 2012”, “Highest Sales Growth – Phantom Family” “Best Parts and Accessories Performance” and “Regional Dealer of the Year 2011”.

Most recently, Abu Dhabi Motors was awarded the title ‘Best Bespoke Dealer Worldwide 2012’, following a stellar year where every single Rolls-Royce Phantom and Ghost vehicle sold in Abu Dhabi and Al Ain was commissioned with Bespoke personalisation.

Abu Dhabi Motors also proved once again to be the global leader in customised vehicle sales, boasting the richest Bespoke specifications in the entire world.

Abu Dhabi Motors has also invested in industry-leading infrastructure which is expected to help further grow Rolls-Royce in Abu Dhabi over the coming years and allow it to continue to dominate the upper-premium segment of automotive sales.

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