Social Media is on its way to take over the world of advertising.
Facebook could become the Number 1 in display advertising, surpassing Google and Yahoo!, which was the leader till date, according to a research by EMarketer. It’s expected to grow by 80.9% in US display advertising sales this year.
Yahoo!, long known as the leader in display ads, could lose its top place in the display ads industry, if the current trends continue.
Besides Facebook, even Google has not remained far behind in strengthening its position in this industry.
In the first quarter of 2011,?Google bested Yahoo in?for the first time in 16 years, largely on the strength of its push toward small and medium-sized company display buys.
Google is planning to grow its display advertising market and maintain a strong position in this industry.
This month?s?acquisition of AdMeld?was only the latest in a series of moves that are positioning Google for ?the second phase of the display ad revolution.? According to the Wall Street Journal,?around 1,000 of Google?s engineers are currently working on display technology.
Display ads ? banner, video, and mobile ? currently comprise about a $25 billion market globally, says?Neal Mohan, Google?s VP of product management for display advertising.
“Display ads provide an incredible platform to engage, excite and inspire. If we as marketers, publishers and technology providers can deliver experiences that delight the user, we can take this industry to new heights.? Mohan said.
Interestingly, this could mean competition for Facebook, but going by predictions by EMarketer if they are to come true, Facebook could hit $2.19 billion in display ad sales by the end of 2011.
That should account for roughly 17.7 percent of the U.S. market share, easily eclipsing the projected 13.1 percent market share for Yahoo!. This is partially thanks to major advertisers such as?JPMorgan?Chase, Coca-Cola, and Adidas, but the overall success of Facebook advertising is also increasing.
This would not only increase the frequency of ads but also the creativity of the sponsors.
Ads are going to get more interesting.
Sources – Businessinsider, searchenginejournal