The new HTC One (M8) smartphone, a followup version of its 2013 version has been getting good reviews from experts.
“HTC is hoping to build on the well-received HTC One with its new flagship smartphone, which shares more than just a name with its predecessor. The new One M8 also shares the same industrial design as the previous model and many of the key features such as dual front facing speakers and infra-red blaster.”, says IHS Mobile Analyst Daniel Gleeson.
Walt Mossberg at re/code has been testing the new HTC phone and is pretty upbeat about it and finds that it’s a strong offering from HTC . He says, “recommend it to Android fans looking for a first-rate phone, or to iPhone owners looking for a well-built, high-end phone with a bigger screen.”
VIDEO: First Look- HTC One M8
Below are the excerpts from Daniel Gleeson’s analysis:
New hardware and software improvements
The new One does come with a range of hardware and software improvements, mostly notably a dual camera arrangement for capturing depth of field information, as well as introducing a new version of its Android UI, Sense.
Shipments still dropped 28% in a booming market
HTC is keen to point out that the old One was the most awarded smartphone last year. It takes particular pride of its design language; retaining this for its new flagship. This underscores HTC’s problems. Despite delivering arguably the best smartphone of last year, shipments still dropped 28% to 22 million while the smartphone market overall boomed to over one billion devices. This is down from a peak of 45 million in 2011. The problems for HTC do not lie in its product. The main issues revolve around marketing, brand awareness and missing the boat on many new industry trends.
Future depends on mid-ter model as high end market becomes saturated
HTC concentrated on the high end of the market in 2012, but as it and every other manufacturer discovered this segment of the market is reaching saturation. The new HTC One is a great device, but HTC’s future depends just as much on the mid-tier HTC Desire 816 that was announced at Mobile World Congress.
Aiming for the halo effect
HTC is hoping to address one of the key issues by retaining much of the same branding from last year’s flagship. It is clearly aiming to gain a halo effect from the old One’s collection of design awards. Retaining the name also saves HTC some money in building consumer awareness of the product name. There may be some confusion among consumers and even retail staff, so HTC will need to invest significantly in retail education.
HTC lacks smart peripherals
Unlike almost all of its competitors in the Android space, HTC lacks any smart peripherals to pair with its handsets. HTC has promised a smart watch is coming in the second half of 2014. In the meantime, its lack of smart accessories could be a big factor in its battle with the Samsung Galaxy S5 and the Sony Xperia Z2.
HTC is trying to undercut its rivals by launching the device immediately. Samsung’s Galaxy S5 launches on 11 April and HTC will be keen to press this advantage. This windows is short however and it is sceptical that this will offer much benefit for HTC.
Camera offers differentiated experience
The Duo camera offers a clearly differentiated experience for consumers and crucially one that is both easy to understand, demonstrate in store and use. Image sensor size has been a battleground for vendors in the past couple years with manufacturers offering 16MP, 20MP and even 41MP cameras on smartphones. HTC is sidestepping this battle entirely and offering consumers something very different.