AMSO to promote strength and variety of American Softwoods at ‘Dubai WoodShow 2012’

0
516
Spread the love

Press Release

Charles Trevor, Consultant to American Softwoods. Photo: supplied

Exports of American Softwoods to the MENA region exceed USD 18 million in 2011

March 15, 2012 – American Softwoods (AMSO), the promotional partnership formed by three major U.S. softwood trade associations, has announced its participation in the sixth edition of the Dubai International Wood and Wood Machinery Show (Dubai WoodShow), which will be held from April 3 – 5, 2012 at the Dubai International Convention and Exhibition Centre (DICEC). AMSO’s participation is aimed at encouraging the use of American softwoods for both internal and external projects and increasing awareness of its commercially available species. The announcement follows record exports of American softwoods to the MENA region in 2011 with over USD 18 million worth of lumber being shipped to the region.

According to the latest data released by the United States Department of Agriculture (USDA), the total value of American softwood exports to the MENA region for the period of January to December 2011 grew to USD 18.09 million, which represented a 9 percent increase over the previous year. To date, Egypt remains the top destination for American softwoods accounting for over USD 6.101 million of the total figure closely followed by Jordan, wherein exports totalled USD 3.484 million. In the GCC, Saudi Arabia and the UAE emerged as the top markets with exports of over USD 1.188 million and USD 930,000 respectively. More importantly, exports to Saudi Arabia and the UAE grew by 67 percent and 30 percent respectively – a sign of the potential for growth in the region. Given the tremendous scope for further growth, AMSO is looking to leverage its presence at the Dubai WoodShow to further increase knowledge and exposure of American softwoods to the UAE and to a wider Middle East audience.

“The MENA region represents a significant potential market for American softwoods and we are very keen to tap into the opportunities this region has to offer through our participation at the 2012 edition of the Dubai WoodShow, which is widely known as the region’s only dedicated wood and wood machinery exhibition,“ said Charles Trevor, Consultant to American Softwoods. “American softwoods have been exported for almost 200 years, and it is our role to make sure the industry is fully aware of the advantages, opportunities and benefits of species such as Southern Yellow Pine, Douglas fir, hemlock and eastern white pine in a wide range of applications, both commercial and domestic. We aim to encourage the use of American softwoods for both internal and external projects and to work with the timber industry, providing technical information and assistance to develop the market for these under-used species.”

At the Dubai WoodShow 2012, the American Softwoods pavilion will showcase the strength and variety of the different US softwood species in addition to distributing technical publications on the applications of American softwoods. The show will provide a platform for the participating softwood exporters to interact directly with decision-makers in the wood industry and further promote the strength, flexibility, versatility and beauty of American softwoods. The participating companies include the Forest City Trading Group, Olympic Industries, Elof Hansson, BCH Trading, Tolleson Lumber, Canadian Wood Products, L.S. Sundher Ltd, and the Tumac Lumber Company.

“Owing to its sustainability, durability, and beauty, interest in and demand for timber across the globe is increasing. What’s more, American softwoods have been something of a well-kept secret of late and we are keen to bring their benefits and beauty to a wider audience. We remain upbeat with the increased demand for American softwoods in the Middle East in general and the UAE in particular, and we hope to generate a lot of interest through our participation in the Dubai WoodShow,” concluded Trevor.

– ends –

About American Softwoods:

American Softwoods (AMSO) is a promotional partnership formed by three major U.S. softwood trade associations, the Southern Forest Products Association (SFPA), the Softwood Export Council (SEC) and the American Plywood Association (APA). The campaign encourages the use of American softwoods for both internal and external projects and increase awareness of its commercially available species. AMSO also works with the timber industry, providing technical information and assistance to develop the market for American softwoods.

Renowned for their strength, flexibility, versatility and beauty, American softwoods have been exported for almost 200 years. Harvested from sustainably managed forests in the USA, the success of forest management and conservation in the USA means that forested land is now greater than it was 75 years ago, and is increasing year on year. For more information, please visit: www.americansoftwoods.com

Facebook Comments