Apple goes red over Samsung…Again!

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Apple goes red against Samsung, this time in South Korea.

On Friday Apple Inc, widened a legal battle against Samsung Electronics Co. by filing suit against the major electronics makes in its home market of South Korea. a country where Samsung has a dominance that it been able to sell products for higher prices and profit margins.

Apple spokesman Steve Park said Friday that the company filed a lawsuit Wednesday in Seoul Central District Court.

Law suits

In its suit filed in South Korea, Apple makes the same product copying claims against Samsung that it made in the U.S. two months ago.

As with the original suit, in the new case it alleges that Samsung copied the look and feel of its iPhone and iPad products for smartphones and tablet computers that Samsung released last year and this year.

In? reply Samsung said it will “actively defend and protect our intellectual property.”

Apple, also repeating its earlier statement, said it is “no coincidence” that Samsung’s products look like its own.

Apple sued Samsung in the United States in April. Apple alleged Samsung’s Galaxy line of smartphones and tablet computers copy its iPad and iPhone.

In a reflection of where its competence lies, Samsung fired back at Apple’s original suit with lawsuits in five countries, including South Korea and the U.S., that said nothing about design but instead accused Apple of violating patents that Samsung owns in cellphone transmission technologies.

Other suits

The case is one of several lawsuits Apple is involved in, including ones with other competitors such as Motorola Mobility Holdings Inc. and HTC Corp. as the smartphone industry becomes more competitive. Apple earlier this month settled patent disputes with Nokia Corp., the world’s largest maker of cellphones by volume.

Relationship

The two giants have a symbiotic relationship.

Other than making cell phones and other consumer electronics, Samsung is a top producer of computer chips and flat panel screens. Largest customer for those components is?Apple Inc.

Split?

There were speculations that Apple might seek to unwind with some its ties to Samsung after the initial case.

However financial analysts say that the relationship is too deep, noting that Apple likely received preferential pricing from Samsung, due to its size and order. Also Samsung reaps substantially larger revenue on certain products that Apple orders, such as chips than it could from any other potential customer.

Apple Chief Operating Officer Tim Cook in late April called Samsung “a very valued component supplier” and said, “I expect the strong relationship will continue.”

Source: Washington Post, Wall Street Journal, San Francisco Chronicle

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