Apple Music, is it ready to take on the world?

0
650
Spread the love

The iconic electronics company, Apple, fails to touch the word “revolutionary”.

This week of 2015 saw Apple unveil a subscription music service. Looked like it was all set to take on similar online services such as Spotify and Pandora.

Apple’s Tim Cook went on to say that it might change the way we experience music forever. We have heard similar things from the leadership before and it has delivered it all. Right from giving us the first mouse to keyless phones.

For the uninitiated, Apple Music will be available on iPhones and iPads on June 30 across 100 countries. One will be able to access customized playlists and songs on demand.

Trust us, Steve Jobs might have made a lot more difference. His words “…this amazing little device holds a thousand songs, and it goes right in my pocket” while introducing the iPod to us, still reverberate. But then, will all due credit to his successors, revolutionary products are not made on a daily basis. Unlike the presentations given by Jobs, this lacked focus and actually took journalists a couple of days to come up with analysis. Well, it could have been planned that way, but too much of planning to get all of us confused?

Jobs always told us why we needed his products. Why the world needed smart phones or why we needed touchscreens. Why do we need Apple Music is still not clear.

To begin with, we need to put in a spoonful of the “Connect” platform that was launched in 2010 for music artists but is nowhere to be seen today.

Secondly, what might be bothering BBC is bothering us too! Why is Apple touching radio? As BBC itself puts it, “Apple has now revealed what DJ Zane Lowe left BBC Radio 1 to do – he will be one of three launch presenters on the station broadcasting from Los Angeles.”

So, there is this ad-supported radio service that will allow you skip to customize music stations and tracks.

So, this revolutionary company has got one failed music project, one not-so-popular radio station project and iTunes together.

Is it a mere effort to revive the flop projects?

 

Let us evaluate what Apple Music would mean to you?

To begin with, the service is not free. You do get a free trial for three months and then after that it would cost you $9.99 per month for individual subscriptions and $14.99 for family plans upto six members. There is a catch there, this family plan requires iCloud Family Sharing.

While the service will be available on June 30, Android and Apple TV users will have to wait a little longer.

Looks like Apple will test waters before taking the deep dive, for iTunes will still be available.

The good news is for the members of Beats Music who can switch accounts, library and playlists easily as it will be transitioned into Apple Music.

Here we give you a comparison of what the other music service offerings have for you.

Apple MusicSpotifyPandoraRdioGoogle Play Music
Price(per month)US$9.99 per monthFree ad-supported tier with shuffle-mode onlyFree ad-supported tierFree ad-supported tierFree ad-supported tier
Premium Version(per month)NAUS$11.99 per month$US4.99 per monthUS$5.99-US$11.99US$11.99
UsersYet to start60 million79.2 millionNot availableNot available
No. of songs30 million30 million2 million 32 million30 million
Family sharing YesYesNoYesNo
Offline Details not availableSaved lists onlyNoUnlimited downloadsUnlimited downloads

San Francisco saw something funny at Apple Inc.’s developer conference. It was musician Drake instead of Steve Jobs, it was an impromptu dance by Eddy Cue, Apple’s senior Vice President and a cue that Apple seeks new partnerships, fields and revenues.

Facebook Comments