One-third of Arab women shop online – survey

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A woman surfing the Internet in Jordan. Photo – thenextweb.com

A survey conducted by Yahoo! Maktoob Research has revealed that one third of Arab women in the Middle East and North Africa (MENA) region shop online with single women most active online shoppers.

The survey quizzed 1,000 women of all ages across MENA to find out how they behave digitally, Yahoo! Maktoob said in its report.

According to the findings, women are happy with online purchases due to time effectiveness, money, comfort and availability.

The majority of women (75%) who participated in the survey said the most popular way to relax is surfing on the Internet, while watching TV is their favourite “me” time (47%).

Additionally, 65% of women in the region are actively engaged in regularly contributing their opinions on blogs and forums. These forums bring together women in similar circumstances, where opinions can be vocalised and conversations can begin, the report added.

Around 69% of women believe online is the best media to express personal opinion.

Following are some of the highlights from the survey:

The important methods of online communication preferred by women are:
•    88% communicate using email
•    84% use a social networking site
•    74% send/receive  IM online

Women are connecting to the Internet using:
•    Laptops- 54%
•    Smartphones – 51%
•    Tablets – 13%

The survey ranks women’s online media consumption based on topics of interest.
•    Beauty tips – 46%
•    News about the region – 45%
•    Healthy living – 39%
•    Food and drink – 38%
•    International news – 37%
•    Fashion and clothing – 37%
•    Employment and jobs – 31%
•    Love and relationships – 30%

Viewing online video content is extremely popular, as are photographs and images, with online gaming and music also ranking highly.

•    Online video – 64%
•    Photos and images – 57%
•    Gaming – 53%
•    Music — 52%
•    Competitions — 50%
•    Arts — 44%

According to the survey, female-specific personal health information is another very popular topic with fitness and family health content attracting high interest.
•    Healthier me/ personal information – 48%
•    Weight and exercise information – 39%
•    Healthier family/family health issues – 38%
•    Better relationship/relationship advice – 25%
•    Less stress/stress management – 21%
•    Luxury advice/ luxury items – 24%

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