Arabian Travel Market is a unique platform that allows for deeper perspective on the entire Middle East and the wider tourism domain.
The world is a global village. And various contemporary fairs and events mark its uneventful continuity into the deepest pores of globalisation. The Arabian Travel Market (ATM), currently underway at the Dubai Convention and Exhibition Centre, Dubai World Trade Centre, is one such very important exhibition fair.
Aimed at promoting and encouraging diverse business opportunities in the Middle East, the ATM is a major upscale event. The focus of the event is mainly around the travel and tourism sector and the ATM seeks to shed limelight on the arrays of brilliant – and several unexplored – tourism destinations across the Middle Eastern panorama, alongside some of the virgin and undiscovered tourist attractions scattered across the globe.
The Arabian Travel Market is manned by Reed Exhibitors, a leading global organisation for such high-scale and important exhibitions and events including the highly prolific exhibition World Travel Market (WTM).
In its 21st year, this season the event will be the host to some of the Middle East’s leading corporates like DAMAC Properties, Qatar Airways, Flora Hospitality, Desert Adventures Tourism and Roomize, all of whom who have been classified as the Premium Exhibitors for this year’s ATM.
In addition to these few exhibitors, the four days of the ATM, from 5th to the 8th May, have been solidly booked with several noteworthy exhibitors presenting the uniqueness of their services’ line. All-in-all, making it a worthwhile event for the interested patrons to catch up on.
For those who think that the event is nothing but a mere promotional venture, there’s so much that the ATM offers. It’s a one-stop platform where there is a duality of interaction and engagement between exhibitors and patrons which allows for a better enriched business growth through better understanding of the potential clientele and the right channelizing of potential business ventures.
ATM has an interactive social media platform which people are encouraged to follow and keep regular tabs which once again allows duality of interaction between the business communities showcasing in the event and patrons there by fostering a more personalised relationship hallmarking the very essence of the construct of the ‘global village’ paradigm.
VIDEO: ATM Travel Trends
Michael Herrero, IATA Area Manager for the Gulf Area gives his insights on the global travel industry during ATM 2014.
This year is the first anniversary of commercial aviation that went from one passenger 100 years ago to three billion passengers last year, and hopes to reach the next three billion passengers by 2030 – which is basically doubling the number of passengers who will travel, in the next fifteen years.
The optimism in travel is mainly due to the big growth in Asia and the Middle East. Herrero predicts big increase in route networks in the region and attributes this growth to the very big increase in middle income class people in the region – especially China and India.
VIDEO: ATM’s Unique Selling Point
Yvonne Isherwood, Retail Marketing Manager, Fortnum Mason London says ATM in Dubai is where the world comes to display their offerings. She says that it’s quite an experience to be part of the ATM and highlights the advantage of being able to meet the right people here including tour operators – since ATM is attended by not only by people around the region but from around the world.