Australian dairy giant to milk Gulf market

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Murray Goulburn Co-operative Co Limited, Australia's largest dairy firm, hopes to capture significant market share in the Middle East with the establishment of a new office in Dubai.
Murray Goulburn Co-operative Co Limited, Australia’s largest dairy firm, hopes to capture significant market share in the Middle East with the establishment of a new office in Dubai. Photo-Arabian Gazette (used for illustrative purposes only)

Murray Goulburn Co-operative Co Limited, Australia’s largest dairy firm, has announced the launch of its operations in Gulf with the establishment of a new office in Dubai.

The company, which is a 100 percent dairy farmer-owned cooperative, is eyeing rapid expansion in the Middle East market by selling its vastly popular milk powders, butter and cheese to consumers and other large customers. As the world’s second largest dairy import region, the Middle East and North Africa (MENA) market remains key for dairy companies all over the world. The region imports a combined 1.2 million tonnes of dairy produce. The company also revealed its plans to launch a new range of consumer products later this year in the Middle East.

Expressing his delight at the launch of Dubai office, Gary Helou, managing director of Murray Goulburn, said that “the new office allows MG to forge strong relationships with local ingredient processors and food service customers. The Australian dairy industry is extremely well positioned to help meet increasing Middle Eastern demand for dairy products and contribute to food security in the region. MG, which processes one-third of Australian milk, will have a key role to play.”

In recent years, the demand for dairy products has grown steadily in the MENA region and MG is confident of its success because of access to on-farm supply. This unique capability allows the company to service future market growth by providing quality products for consumers. In 2011-12, Australian dairy products accounted for less than 10 percent share of the dairy market. The launch of MG’s new Dubai office show that major opportunities for dairy exports exist in the region.

The company already maintains strong Asian presence with offices in Tokyo, Ho Chi Min City and Singapore.

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