It is the largest international beauty products, hair, fragrances and well-being trade fair in the Middle East. Significant interest from international brands has allowed the exhibition to contribute to the growth and development of the beauty and wellness industry in the region. Besides its positive economic impact, Beautyworld Middle East is also responsible for educating its target audience about the latest trends in the world of personal grooming.
Salma Chaudhury, a British entrepreneur, is currently promoting her range at the Beautyworld Middle East exhibition. Speaking at the event she said,
Salma Chaudhury; “Our products are not only halal even in its strictest sense, but also free from all types of artificial and harmful chemicals including parabens and sodium lauryl sulphate (SLS).
Over the years we have seen a consistent increase in demands for halal and parabens and SLS- free cosmetics and we believe the demand can only go higher in the UAE. We are excited to launch into the GCC cosmetics industry an ethical beauty solution.” — Salma Chaudhury, Director of Halal Cosmetics
The major highlights of the event include:
1. Walk of Beauty 2. Nail it! by OPI 3. Face It! 4. Fragrance Station 5. Hair Education 6. Conference
Additional features this year include Organic Monitor Masterclasses which focus on the organic cosmetics business, and Tone It! which has been sponsored by Pantone. Pantone will also be displaying its Spring/Summer 2014 colour trends in addition to seminars educating audience about the colour trends in the fashion industry.
Beautyworld Middle East is a part of a series of highly successful showcases organized by Messe Frankfurt group that include Beautyworld Frankfurt, Japan, India, Japan West and Buenos Aires.