Beautyworld Middle East 2013 [Photos]

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Beautyworld Middle East 2013. Photo- ArabianGazette.com
Models at Beautyworld Middle East 2013.
According to the latest report by EuroMonitor International, an increasingly international consumer base, driven by the UAE’s liberal legislation, oil-rich economy, security and affluence ,will further expand the potential consumer base and support strong growth for well-marketed brands. Photo: Arabian Gazette

Beautyworld Middle East runs from May 28-30, and is being held at the Dubai International Convention and Exhibition Centre, showcasing 1096 exhibitors from 52 countries — a 32 percent increase from last year.

It is the largest international beauty products, hair, fragrances and well-being trade fair in the Middle East. Significant interest from international brands has allowed the exhibition to contribute to the growth and development of the beauty and wellness industry in the region. Besides its positive economic impact, Beautyworld Middle East is also responsible for educating its target audience about the latest trends in the world of personal grooming.

According to research by Beautyworld Middle East Knowledge Partner, Euromonitor International, the per capita spend on personal care in the UAE is set to reach AED 1,170 this year and grow to AED 1,202 by 2017.  The exhibition is seeing increased numbers of international brands with each passing year.

Salma Chaudhury, a British entrepreneur, is currently promoting her range at the Beautyworld Middle East exhibition. Speaking at the event she said,

Salma Chaudhury; “Our products are not only halal even in its strictest sense, but also free from all types of artificial and harmful chemicals including parabens and sodium lauryl sulphate (SLS).

Over the years we have seen a consistent increase in demands for halal and parabens and SLS- free cosmetics and we believe the demand can only go higher in the UAE. We are excited to launch into the GCC cosmetics industry an ethical beauty solution.” — Salma Chaudhury, Director of Halal Cosmetics

The major highlights of the event include:

1. Walk of Beauty
2. Nail it! by OPI
3. Face It!
4. Fragrance Station
5. Hair Education
6. Conference

Additional features this year include Organic Monitor Masterclasses which focus on the organic cosmetics business, and Tone It! which has been sponsored by Pantone. Pantone will also be displaying its Spring/Summer 2014 colour trends in addition to seminars educating audience about the colour trends in the fashion industry.

Beautyworld Middle East is a part of a series of highly successful showcases organized by Messe Frankfurt group that include Beautyworld Frankfurt, Japan, India, Japan West and Buenos Aires.

Beautyworld Middle East 2013. Photo- ArabianGazette.com
With one of the highest standards of living in the world and a large number of affluent consumers, the UAE is expected to see strong economic growth in 2013 with beauty & personal care valued at USD$1.1 million. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
Strong global players lead sales in the UAE. The top 5 players in GBO (Global Brand Owner) terms are Unilever, Proctor & Gamble, Estée Lauder, L’Oréal and Beiersdorf which together
account for over a third of total sales. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
The UAE is positioned as a regional shopping hub. Initiatives such as Dubai Summer Surprises and Dubai Shopping Festival play a major part in the strong rise for increased tourism. The main product areas to benefit, are those purchased as gifts, in particular well-established premium Arabian fragrances. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
Expanded Internet access, fuels lifestyle trends, which will be increasingly shaped by focus on fashion and celebrity lifestyle. Colour cosmetics, eye and facial make-up and hair colourants will benefit most from this trend among female consumers. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
Spa Bike allows you to bike while you enjoy in the spa. On display at the Beautyworld Middle East 2013. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
According to Euromonitor International, men’s toiletries, hair care and skin care
will also see striking growth as increasingly, a well-groomed appearance is increasingly associated with success and wealth. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
In Egypt, Internet advertising gains interest. Since the 2011 revolution, growth in social media continues. A form of media that was largely limited to the young and middle-upper classes is now more prominent among the wider public, enticing new potential consumers online. Companies are seizing on this opportunity, updating their websites and Facebook pages and launching new adverts, campaigns and products online, to first to gauge consumer opinion and build up publicity. Photo: Arabian Gazette
Beautyworld Middle East 2013. Photo- ArabianGazette.com
Strong economic growth and rising disposable income levels boost sales in Saudi Arabia.  Further increases in disposable income, will result in overall sales of beauty and personal care rising by 6%
by 2017, according to Euromonitor International. Photo: Arabian Gazette
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