Microsoft Corp?s Bing will be the new default search engine and map application on BlackBerry smart phones. Joining RIM Co-CEO Mike Lazaridis was Microsoft CEO Steve Ballmer to announce a strategic partnership with RIM; giving an edge for the software maker in mobile devices with Google Inc.
The announcement is yet another win for Bing, Microsoft?s 2-year-old search engine. Shortly after Bing went live, Microsoft and web portal Yahoo! announced that they have signed a 10-year deal that would see Bing replace Yahoo!?s own search engine. In February 2011, Microsoft announced a Windows Phone 7 partnership with Nokia, but deal will also see Microsoft provide Bing search services across the Nokia device portfolio.
Microsoft is in a bid to challenge Google, whose has the highest market share in the US search market. The new search engine is expected to be a part of the popular smart phone by the holiday season this year.