Doha’s ambitions of transforming itself into the fashion capital of the Middle East got a big boost when leading Italian fashion designers and executives of top clothing brands attended a two-day fashion event.
The gas-rich Gulf nation held its first ever Italian Haute Couture event in The St Regis Doha hotel. The event was attended by high profile brands such as Antonio Grimaldi, Curiel Couture, Ferrari, Gattinoni, L’Oreal, Renato Balestra, Riva Yacht, Roberto Cavalli, Sarli Couture, and Versace.
Altaroma, a Rome-based Italian fashion and interior design consortium, organised the two-day event in collaboration with Commercialbank.
The event attracted a range of officials, experts and designers and included a series of fashion shows and interior design exhibitions.
“We are so excited to be meeting many of the most fashionable people in Doha, where we know there is a great appreciation of Italian art, culture, design and fashion. Doha is a sophisticated market, and we are here to forge new relationships with people and companies whose lives and businesses are enlivened by great design,” Adriano Franchi, General director of Altaroma, told Qatari daily Gulf Times.
Hundreds of fashion-conscious women gathered in Doha for the fashion show and dinner on Wednesday night which designed by Maurizio Favetta of Kingsize Architects.
Commercialbank deputy CEO Abdulla Saleh Al Raisi said they sponsored the event to show support for Qatar’s growing fashion industry and help it gain exposure from some of the world’s most admired Italian fashion brands.
“We are confident that this event will cater to the Qatari audience’s keen interest in fashion, arts and culture and we are delighted to bring the beauty of the finest Italian fashion and collectables to our valuable customers and partners,” he said.
“We hope the grandeur and scale of this event will generate a stronger interest from global players in these fields and will strengthen Qatar’s position as an attractive commercial market for foreign brands and businesses,” the Qatari executive added.