Dolby Cinema honors healthcare frontline heroes for selfless service in fight against Covid-19

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Special screening for frontline medical community premieres “The Superheroes Behind the Masks” short film and will screen ahead of all movies in Dolby Cinema at Reel Cinemas

Dolby and Reel Cinemas have come together to celebrate the healthcare community for their selfless actions during the fight against Covid-19. Dolby will distribute 700 premium tickets to the healthcare community as a gesture of gratitude for the incredible efforts of the UAE’s medical frontline heroes. These efforts are part of an ongoing campaign by Dolby to celebrate the courage of the frontline heroes.

“The Superheroes Behind the Masks”, a short film documenting the spirit of courage of our healthcare frontliners – through the observations of a doctor, a nurse and an administrator, who were part of the thousands of individuals in the fight against Covid-19, premiered ahead of the special screening. The screening was hosted by Reel Cinemas and Dolby in Dolby Cinema at the Dubai Mall for members of the healthcare frontline team, including doctors, nurses, administrators and housekeeping staff, from International Modern Hospital.

VIDEO: The Superheroes Behind the Masks

“The Superheroes Behind the Masks” will screen ahead of all movies shown in Dolby Cinema auditoriums at Reel Cinemas, as a reminder of our appreciation and thanks to the UAE’s healthcare heroes.

Cinema maintains social distancing while bringing people together to celebrate film

Recognizing public efforts to maintain social distancing, while still looking to come together as a community, Reel Cinemas has implemented stringent health and hygiene measures for every show, every person, and every seat. Reel Cinemas has maintained the expected physical distancing standards alongside additional measures. As the restrictions ease in Dubai, it is the hope of Dolby and Reel Cinemas that people will look for their first “together moment” at the movies. Movies have always created “shared moments,” and Dolby Cinema is proud to provide the most premium and immersive experiences at Reel Cinemas.

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