Qantas and Emirates officially commenced their historic partnership after receiving approval from the Australian Competition and Consumer Commission. Two of the world’s iconic airlines are forming a global partnership. From April 2013, Emirates and Qantas will fly 14 times a day from Australia to Dubai, and beyond to four continents. Dubai will become a one-stop hub, opening up Europe for Qantas passengers, with access to 33 European destinations, including daily A380 flights to London Heathrow, Paris, Rome and other great cities.
Combined, the two airlines will offer 98 weekly services between Australia and Dubai. Qantas will continue to operate its A380 services from Sydney and Melbourne through to London. Qantas and Emirates said, “customers have already responded very strongly to the partnership, with over 210,000 sectors booked so far on the joint network” and “Qantas has seen a sixfold increase in bookings to Europe on the joint network in the first nine weeks of sales compared to the same period last year.”
Meanwhile, the number of Emirates customers booked to travel on Qantas’ domestic network is almost seven times higher than under Qantas’ previous partnership arrangement in the same nine week period.
Qantas said the partnership is expected to benefit Australian tourism, with both airlines developing a global marketing campaign to promote Qantas destinations that are now part of the extended Emirates network. As part of the Qantas-Emirates partnership, the two aviation giants network to collaborate and provide the following services to their customers:
- A return to a Middle East stopover for the Kangaroo route (Sydney-Dubai-London and Melbourne-Dubai-London).
- Lounge access for eligible Qantas and Emirates passengers into either airline’s network in Australia, Asia, the Middle East, North Africa and the UK and Europe;
- Chauffeur for Qantas business and first class passengers on flights (matching Emirates’ existing service).
- The ability to redeem existing Qantas Frequent Flyer or Emirates Skywards points for flights to 175 destinations worldwide, on both airlines.
- Reciprocal status recognition for frequent flyers across both networks (e.g. priority check-in for Qantas Gold Frequent Flyers when flying Emirates).
- Harmonised baggage policies, including an increase in Qantas’ Economy checked baggage allowance from 23kg to 30kg.
- The introduction of a suite of new product enhancements in First and Business Class.
In this video released by Qantas, the company explains on how Qantas-Emirates partnership will ‘together cover the world’, with Dubai as the luxurious one-stop hub for unrivaled access to Europe, the Middle East and Africa, and the range of world class services that both Qantas and Emirates passengers will enjoy.
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Tim Clarke, President, Emirates said that no other aviation partnership offered customers a coordinated premium airline experience like Emirates and Qantas;
“The strength of this partnership stems from the fact the Emirates and Qantas brands are an excellent match. Emirates customers using a Qantas lounge or taking a Qantas flight will experience a level of service that is on par with what they expect from Emirates. Our two airlines offer the largest joint fleet of Airbus A380’s and passengers will be welcomed through the world’s only all-A380 terminal at Dubai International Airport, which is the geographical centrepiece of the partnership. A major benefit is the range of products we are offering frequent flyers. Customers of either airline can leverage many of their privileges when they fly on the joint network, including earning points, redeeming flights and accessing lounges.” — Tim Clarke, President, Emirates
Chief Executive Officer of Qantas, Alan Joyce, said the partnership would make long haul travel more seamless and faster for millions of Australians;
“From today, our customers from Adelaide, Brisbane, Perth, Melbourne and Sydney have one-stop access to 65 destinations in the Middle East, North Africa, the UK and Europe via the joint Qantas and Emirates network. By travelling through Dubai, Qantas customers can connect to the extensive Emirates network into Europe and the UK and fly directly to their destination. Before today, the Qantas network offered five one-stop codeshare destinations into Europe and the UK with our partners. From today, we offer access to more than 30 destinations in Europe on the combined Qantas and Emirates network. The new network will cut average journey times by more than two hours from Melbourne and Sydney to the top 10 destinations in Europe.” — Chief Executive Officer of Qantas, Alan Joyce