Dubai sets another Guinness World Record with 5.5 kms Handmade Gold chain
Dubai Commemorates 20th Anniversary of Dubai Shopping Festival With A New Guinness World Record For The UAE
We all know Dubai is a land of records and superlatives – The tallest, the fastest, the highest, the smartest etc. Now to add one more prestigious record to its credit, Dubai has made the longest handmade gold chain in the world. 5.5 kms in length, this chain has officially entered the Guinness World Records.
In a glittering event held at the Dubai Gold Souk early this month, the announcement about the record breaking gold chain was made by Sami, representative of the Guinness World Records in Dubai, in the presence of Ms. Laila Mohammad Suhail, CEO of the Dubai Festival and Retail Establishment and Tawhid Abdullah, Chairman of DGJG.
The remarkable creation, which is aptly named as ‘Dubai Celebration Chain’ has more than 4 million links, manually joined together by 100 craftsmen over 45 days for 10 hours each day. The chain is made of 22 ct gold, and the total weight is 256 kg. The final five kilometer was assembled together by linking smaller reels of chain weighing 4 kilos each. The manufacturers, who joined hands with Dubai Gold and Jewellery group are Siroya Jewellers, Malabar Gold & Diamonds, Sky Jewellery, Joyalukkas and Emarald Jewellers DMCC, supported by over 500 retail Jewellery partners who translated this vision into reality.
The 5.5 kilometer long chain was on public display for the next three days in the same venue, guarded by the protective security division of the Dubai Police.
Shoppers got the opportunity to be a part of history by pre-booking the chain early last month. Shoppers booked options from bracelet weighing 8 grams to the chain in different weight from 20, 22, 24 and 26 grams. The chain can be collected at all participating retail outlets or the DGJG kiosks exhibited at Al Ghubaiba, Deira Gold Souk, Dubai Mall, Global Village, Lamcy Plaza, Lulu Qusais and Oasis mall. The chain will be available for the shoppers to collect around second week of January at the designated outlets, given in a specially designed case which comes along with a certificate.
It gave me immense joy to be associated with this prestigious event as an online promoter and it was wonderful interviewing tourists and shoppers who had come from different corners of the world to be part of the DSF celebrations. I am also very proud to be living in this progressive country which always raises the bar and pushes the limits of the impossible. Dubai has time and again proved that nothing is impossible for man as long as he puts in the hard work, determination and has the courage to break norms and etch out ones one path to glory.
Her Excellency Laila Mohammed Suhail, Chief Executive Officer: “On the occasion of DSF’s 20th anniversary, we would like to congratulate Dubai Gold and Jewellery Group for this amazing accomplishment and thank them for their continuous support towards ensuring DSF’s success over two decades. The ‘Dubai Celebration Chain’ is yet another achievement that further reinforces Dubai’s image as a pioneer of creative concepts and initiatives under the wise leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai.
Mr. Tawhid Abdullah, Chairman of Dubai Gold & Jewellery Group : “It is a matter of pride that Dubai has created another Guinness World Records achievement, brilliantly showcasing the nation’s ability to the world, yet again. I am extremely thrilled to be a part of this record-breaking achievement and to announce the result of the adjudication process held this afternoon. It is the vision and mission of H.H Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, and Ruler of Dubai, that encouraged and guided us to surpass our boundaries in making this initiative a grand success and further reflect Dubai’s triumph as City of Gold.
Mr. Chandu Siroya, Vice Chairman of Dubai Gold & Jewellery Group : “Dubai, over the years has emerged as the global city and business hub of the region. Continuing the record-breaking tradition of the city, this is yet another world’s first to commemorate the 20th DSF. I would like to thank all the partners on board who made this possible. We are thankful to our industry trade members who have been a big support in the pre-booking sales of the chain. Dubai Police, RTA, DFRE and Dubai Municipality have been very kind in supporting us to adjudicate such a high value product in public.” We received an overwhelming response during the pre-booking to own a piece for this history, which clearly shows the dedication this nation has for DSF.”
(About the Author – John Thomas is a Social Media Manager with a leading Digital Marketing and PR agency in Dubai.)