A new Dubai Design and Fashion Council will be created in the Emirate following a decree by the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum.
The council will represent the Emirate’s design, fashion and luxury industry and seek to achieve the strategic objectives outlined by the government for the recently-announced Dubai Design District to boost the design and fashion industry.
The fashion district will feature extensive commercial services for organisations and brands in the fashion industry. It will boast purpose-built commercial and retail facilities for designers, design institutes, a waterfront promenade, convention centre, event venues and related academic institutions.
The proposed council will be responsible for attracting and honing the skills of regional talent, while assisting design events and initiatives. The government has directed all state entities to extend full support and cooperation to the council in terms of statistics, data, research material and any other relevant information.
Members from the Department of Tourism and Commerce Marketing, Emaar and Dubai Design District will be part of the council, which has been established under the Dubai Technology and Media Free Zone Authority.
Dr. Amina Al Rustamani; “Dubai’s design and fashion industry has a great opportunity to put itself on an equal footing with the likes of London, Paris and New York. However, to unlock the industry’s full potential it will need to be carefully and strategically developed by the people and organizations that know the industry best.” — Dr. Amina Al Rustamani, group CEO of TECOM Investments and a member of the new council
The fashion district is also expected to boost the Emirates’ tourism industry and play a significant part in diversification of its economy. The UAE is aggressively pursuing a strategy to welcome a higher number of tourists each year. Under the Tourism Vision 2020, the Emirate hopes to double the number of yearly visitors to 20 million.