The government of Dubai has announced plans to promote the luxury and fashion industry, by establishing the “Dubai Design District” adjacent to the Business Bay area of Dubai.
It will feature extensive commercial services for organizations and brands in the fashion industry. The district will also boast purpose-built commercial and retail facilities for designers, design institutes, waterfront promenade, convention centre and event venues and related academic institutions.
Operated by TECOM Investments, a member of Dubai Holding, the fashion district is also expected to boost the emirates’ tourism industry. The UAE is aggressively pursuing a strategy to welcome more tourists each year. Under the Tourism Vision 2020, the emirate hopes to double the number of visitors to 20 million.
The new fashion district is expected to benefit emerging talent in the UAE and provide a global platform to promote its creations. The UAE’s rapid population growth rate, increase in disposable incomes and changing consumer habits have propelled the Emirate to second position in the 2011 Apparel Index. Fashion consciousness among the local population can be gauged from the fact that last year over 65 million people visited The Dubai Mall, the world’s largest shopping and leisure destination.
Dubai’s strategic location and business-friendly environment have reshaped the region’s retail landscape, encouraging major fashion industry players like Prada, Louis Vuitton, and Ralph Lauren to launch operations in the emirate. The UAE, aspiring to host Expo 2020, has also successfully held global events like the Dubai World Cup, Art Dubai, Fashion Forward and Dubai International Film Festival.
A government statement says; “UAE nationals and expatriates alike are showing a keen interest not just in consuming fashion, design, and luxury goods and services, but also in the development of their own design and creative skills.”