Dubai gears up for yet another unforgettable DSS !

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The annual festival of the Dubai Summer Surprises is all set to get underway yet again! An event which was initially launched in the summer of 1998, by the Dubai government with a view to promote Dubai as a family holiday destination, it has now become an event that draws millions of visitors every year who come here to spend some quality time with their family and kids.

The main focus of the Dubai Summer Surprises (or DSS) is unlimited fun, entertainment, and knowledge for kids during their yearly summer vacation. Apart from fun and games, this event is also one of the most eagerly awaited shopping fiestas. The region?s best shopping deals, world-class family entertainment, giveaways worth millions of dirhams, and a choice of the Middle East?s finest spas await visitors during DSS. Around 50 luxury malls put out the best shopping promotions for shoppers while hosting entertainment shows throughout the summer. These include highly-acclaimed international shows, concerts, and exhibitions, thus altogether, justifying the name of the mascot of DSS, Modesh, which in Arabic, means amazing, incredible, and unexpected.

This year, DSS has a number of interesting events lined up for the fun and amusement of kids and a variety of fun and games to ensure that they will be kept engaged in something creative.? Like always, the Modesh World is gearing up to give yet another unforgettable summer for visitors. Modhesh World is?one of the largest indoor edutainment?venues?in the region?that offers?a stunning collection of unique games and a?funfair as well,?that?caters?to every member of the family, making it the best place for fun and excitement for the whole family during?the summer?in Dubai.

Thus, in a nutshell, the DSS is a manifestation of the Emirati culture, art, history and tradition. A tourist, while enjoying the entertainments, games, events, shopping, and summer celebrations, also receives a rare insight into the history of the United Arab Emirates by being part of this mesmerizing, gala ceremony.

DSS 2011 opens on Monday, 6th June 2011 and will continue till 31st July 2011, Sunday.

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