Dubai launches “Your Weight in Gold” contest

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Dubai has announced a new contest to raise awareness to help fight obesity in the Emirate. The “Your Weight in Gold” contest will reward UAE residents who shed more than two kilograms with one gram of gold/per kilogram lost.

The ‘Earn while you Burn’ initiative, launched by Dubai Municipality is sponsored by Dubai Gold & Jewellery Group and the Dubai Multi Commodities Centre.

The weight loss programme is scheduled to run from July 19 to August 16. The contest is open to overweight residents, as determined by the nutritional experts at the venue. Participants are expected to lose weight through diet and exercise only, and unhealthy weight-loss methods are disallowed. So, if you are thinking of bariatric surgery to lose weight and earn gold, just forget it!

How to register for the “Your Weight in Gold” program.

You can register at any of the five sites from 8pm to midnight;

  1. Gate 3 – Zabeel Park
  2. Main gate of Al Khawaneej jogging track
  3. Starting point of the jogging track at Mamzar Beach
  4. Gate 4 of Safa Park
  5. Main gate of Al Barsha Park

Emirates ID is required for the registering in the contest, which means only UAE residents are eligible.

The top three winners will get a gold coin equivalent to AED20,000 through a lucky draw.

Does Cash-Incentivised Weight Loss programs work?

A recent survey done by the Mayo Clinic revealed that the number one motivator for people to lose weight is money.

However, the question on whether participants who lose weight in this fashion will stay motivated to keep the weight off once the money has been retrieved and spent, is the million dollar question., a men’s lifestyle and finance magazine, observes it could be a good way to kick-off what might become a habit of healthy eating and exercise.

The Mayo Clinic study used two groups, one being incentivised by money and the other not. The first group lost an average of 9.08 pounds compared to only an average of 2.34 pounds in the latter group. Not only that, 26 percent of participants from the non-incentivised group didn’t even complete the study, as opposed to the 62 percent in the group that had the money motivator and did complete the study.

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