The Dubai International Motor Show (DIMS) has certainly moved up many strides since its inception 11 years back. In UAE’s calendar, it is the most awaited biggest event this year.
November is expected to be the busiest month on wheels this year as a number of crowd-pulling newcomers are choosing the show for their Middle East debuts.
This year, the Motor Show will include first time participation by some of the world’s most exciting and powerful motoring wizards. Running from November 10-14, in action at show will be McLaren, Lotus, MG and De Macros. Tsome of the top exhibitors who confirmed include Audi, Aston Martin, Bentley, Bugatti, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Ford, GM, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Koenigsegg, Lamborghini, Land Rover, Lexus, Maserati, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Peugeot, Renault, Toyota, Volkswagen and Volvo.
Jaguar Land Rover will showcase their strongest and most comprehensive line-up of vehicles in the company’s history, choosing the Dubai International Motor Show to debut the complete 12MY range of Jaguar, Land Rover and Range Rover nameplates and offer a sneak preview of the XKR-S, Jaguar’s fastest production vehicle to date.
Robin Colgan, Managing Director Jaguar Land Rover MENA, said: Jaguar Land Rover has had a long-standing and successful presence in the Middle East & North Africa region, and our brands are now available in over 19 markets. With our regional headquarters based in Dubai, we see events such as the Dubai International Motor Show as absolutely crucial to our success in the region, offering a fantastic platform to showcase our vehicles to new and existing customers both in the region and internationally.
The company will also introduce its much anticipated Range Rover Evoque, the smallest, lightest and most fuel efficient Range Rover ever.
Germany’s luxury car manufacturer Audi promises to make a powerful statement at this year’s show. Jeff Mannering, Managing Director, Audi Middle East, said: Audi has lots to present this year! We are aiming for 25 per cent growth in 2011 and new products as well as exposure to and interaction with Audi enthusiasts are an important part of that. Visitors of the DIMS will have the chance to get up close and personal with our latest models including the Audi A1, A7 and A6. We will also show several new models, but we will keep those a secret for now.
Syed Ahmed, General Manager, Marketing at Nissan Middle East has also confirmed an unprecedented line-up for Japanese car giant Nissan, with at least two new model launches as well as their regular 2012 line-up, including the venerable 530bhp GT-R, expected on the stand this year.
Nissan’s distinctiveness and fast developing reputation for innovation will be further manifested by some thrilling displays of sports cars and SUV models plus some surprises for visitors to the show, he commented.
The Dubai International Motor Show has earned a place in the automotive world as the definitive platform for showcasing the latest and most exciting models and marquees, and this year’s event is looking to reach new levels. There is no doubt that theMiddle Eastis one of the highest growth markets for the world’s premium automotive manufacturers, and the show attracts the biggest regional audience of motoring enthusiasts. It’s an unbeatable combination, said Helal Saeed Almarri, Chief Executive Officer, Dubai World Trade Centre, the organizer of the biennial show.
In a research of auto sales in the UAE in 2011 by Business Monitor International (BMI), car sales in the UAE are expected to rebound significantly in 2011 as the UAE’s economy recovers from the Dubai debt crisis and experiences the benefit of higher oil revenue in Abu Dhabi. Luxury car dealers and service centres in the UAE are expecting a windfall from customization services once the country reforms its road traffic laws.
The Dubai International Motor Show is the largest and most established motoring event in the Middle East, connecting the global automotive industry with motoring enthusiasts and professionals from across the MENA and South Asia regions. The event is the ultimate showcase of global brands and the trusted voice for the industry, driving the passion of automotive enthusiasts and creating unique sales and marketing opportunities for participants.
From concept creations to global launches, the evolution of the motor industry in the Middle East has been fuelled by the Dubai International Motor Show for 22 successful years.
Renowned as the manufacturers event, with a proven track record for serious business, this is where the global automotive industry meets with motoring enthusiasts and trade professionals from across the Middle East, North Africa and South Asia.
This year’s DIMS is already poised to take the limelight as the region’s biggest and most influential automotive event, but it also stands to be the biggest show in its 22-year history. It is going to be held at the Dubai International Convention and Exhibition Centre from November 10-14.
Sources: Newzglobe, dubaimotorshow, gulfnews, dwtc, khaleejtimes, marketpublishers