Effective Measure to Present Pakistan’s First-Ever Local Consumer Insights at Social Media Mela 2012

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Exclusive social media data on Pakistan to be shared for the first time with leading marketers on 13-14 July 2012 at Social Media Mela 2012, Karachi

Social Media Mela 2012
Social Media Mela 2012

DUBAI, 12 July 2012 – Effective Measure, the leading provider of audience profiling solutions in emerging markets, today announced that it would be presenting fresh, unreleased consumer insight on Pakistan’s social media landscape at the Pakistan-India Social Media Mela 2012, held in Karachi on 13-14 July 2012. This Effective Measure presentation would showcase social network usage and user behaviour across Pakistan to reveal how and why Pakistan’s social networkers use this communication channel.

Effective Measure Regional Managing Director – Middle East Africa (MEA), Brendon Ogilvy, said, “Pakistan has emerged as a hotbed of social media activity in the region, with many forming communities bound by common interests to exchange ideas and enhance interaction. By sharing our exclusive and latest insight on Pakistan’s social networking community at Social Media Mela 2012, we hope to show the potential of social media as an effective way for advertisers to reach out to brand advocates.”

The Effective Measure social media presentation will cover three key areas:

  • User Sentiment
  • Usage Activity, including Mobile
  • Advertising

Effective Measure Country Manager – Pakistan, Imtiaz Noor, said, “As part of Pakistan’s connected generation, I firmly believe that the most effective way for brands to successfully engage with local consumers is to communicate “with” and not “to” them. Social media provides the right infrastructure to do this.

“Effective Measure will present its social media insights on Day 2 and we will be tweeting updates and taking questions via #e_measure throughout Social Media Mela 2012 for the benefit of those who are not able to attend the event in Karachi,” concluded Noor.

In addition to the presentation, Effective Measure will be moderating two sessions: Corporate Blogger Meetups: Building or Buying Loyalty? in Track 1 on Day 1 from 1:50pm – 2:30pm and Cut the Crap: Building Bullshit-Proof Brands in Track 3 on Day 2 from 9:35am – 10:15am.

For more information on Pakistan’s Internet community or an introductory copy of Effective Measure Insight on Social Media – Pakistan, contact Effective Measure at [email protected] or call the Regional Head Office in Dubai at +971 4434 1302.

About Social Media Mela 2012

The Pak-India Social Media Mela 2012 aims to bring together some of the finest minds in social media to nurture dialogue, thought leadership and critical engagement with journalists, activists, entrepreneurs and creative professionals from Pakistan, India and beyond. Social media experts and enthusiasts from India and Pakistan will converge in Karachi on 13th and 14th July for the event. Twitter: #socmm12

About Effective Measure

Effective Measure is the leading provider of media planning and audience profiling solutions in the emerging markets, bringing best practice online measurement data to premium publishers, ad agencies, ad networks, advertisers and researchers. Our solutions offer media planners invested in Oceania, South East Asia and Middle East Africa a clear insight into the state of the Internet and the ever-growing Internet population. www.effectivemeasure.com

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