Emirates’ new global brand on cards

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Emirates Airlines has announced it will be launching a new global brand platform under the theme ‘Hello Tomorrow’ very soon with an aim to position the Dubai-based carrier as the “enabler of global connectivity and meaningful experiences”.

The world’s fastest growing airline has been waging an integrated marketing communications campaign to transform itself into a global lifestyle brand.

Sources close to the airline said the campaign will be launched next month — when the airline enters its new financial year — with almost a decade-old ‘Keep Discovering’ campaign making way for ‘Hello Tomorrow’ tagline.

The campaign will feature print, TV, and digital advertising including billboards in New York’s Times Square and Milan’s central train station.

“The new global campaign will focus on how Emirates is connecting people and cultures and creating relevant and meaningful experiences that are shaping the world,” Sir Maurice Flanagan, executive vice-chairman of Emirates airline and Group, told reporters.

“The key message is that through connecting people and cultures we connect people’s hopes, dreams and aspirations.”

Emirates will also revamp its website to match the new campaign. Total costs have not been disclosed.

“Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline,” Vice Chairman Sir Maurice Flanagan added.

“Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations.”

“Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world.”

The Executive Vice Chairman also added that Emirates is becoming more of a lifestyle brand on a global scale and the new campaign aims to strengthen the brand proposition while expanding the airline’s global footprint.

Source: Gulf News, TravelWeekly.co.uk

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