Dubai-based Emirates named the world’s best airline brand
When one travels aboard an aircraft, there are certain subtle and personalised services that one looks out to experience to make his travel interesting and exciting. Any airline that caters to all these preferences of a passenger invariably becomes the passenger’s favourite, earning inviolable goodwill in the process.
Emirates, for the top-notch quality travelling and personalised services it offers, has unsurprisingly been voted the ‘most valuable airline brand’ for the third year running in a study report published by the Brand Finance Global 500 analytical study.
Brand Finance Global 500 is regarded to be the world’s leading organisation when it comes to brand evaluation and grading. This particular analytical study is conducted on a yearly basis with brands being evaluated and rated under a panoply of criteria.
As far as Emirates is concerned, there are several reasons accounting for it featuring as the most trusted airline brand. Though there’s no discounting the fact – one worthy of all possible plaudits – that Emirates’ airline covers an impressive array of destinations, to the four corners of the world so to speak, its exemplary featuring as the world’s most valuable brand is not because of its coverage of destinations at all.
But mainly because of the fact that air travel aboard the Emirates gives passengers a rich and unparalleled cultural interaction never seen or experienced before. Thus for the passengers, there’s more than mere cordiality onboard which allows them to feel right at home with no awkwardness or strangeness enveloping them.
Emirates has made it their priority to ensure to provide such qualitative servicing aboard all its airlines which has further made it the most valuable brand in the entirety of the Middle-east for the fourth year running. In terms of number crunching, this supreme awarding has also brought forth an enhancement of nearly 34% in its market presence (with a valuation of about US$ 5.48 billion) as compared to its previous year’s figures.
Overall, the airline is ranked 234th amongst other global brands, which puts it plumb in the middle of expected further ascension, to cater to the overwhelmingly growing community of global airline passengers possibly awaiting to get a feel of the whole Emirates style of air travel!