Trendy world, trendy people & trendy drink that is what energy drinks become in today’s life style. In the current scenario energy drinks are just like a trendy beverage & we can get the evidence of its popularity by entering in any of the store where lots of energy drink cans may be found easily.
Energy drinks are simple beverages that contain some form of vitamins & other chemicals which boosts your energy for very short span. These energy drinks have lots of sugar & caffeine which provides us energy. They are being sold in the market as other drinks but can be dangerous due to the ingredients from which they are made of in comparison of those typical drinks. High levels of refined sugar are known to lead to weight gain and diabetes and the extreme levels of caffeine in some brands, tend to use these drinks to excess. Overdose of caffeine can apparently lead to fatal diseases. So we can divide energy drinks on that basis into healthy/effective and unhealthy/ineffective categories.
The Emirates Authority for Standardization and Metrology (ESMA) has completed the preparation of new measures aimed at ensuring energy drinks offered on sale across the UAE are safe for human consumption.
Starting from the first quarter of the next year, the regulation will make it mandatory for health warnings to be placed on all containers of energy drinks. It will also oblige retail outlets to put energy drinks on custom shelves where the necessary health warnings are clearly displayed in Arabic and English.
On a research conducted in Dubai it was found that around 15 per cent of the population that consumes energy drinks in the UAE drinks more than one serving a day.The age group which is Arab and 19 to 29 years old accounts for 70 per cent of that energy drink consumption. The UAE is among 20 countries in which the kingsize cans have been introduced, starting with Russia in 2007.
Amazingly, 500 new energy drinks were launched worldwide in 2006 creating a whopping 5.7 billion-dollar industry There has been many fatal incidence reported worldwide due to the excess use of energy drinks like the tragic death of Chloe Leach revealed that the 21-year-old had consumed around four cans of the caffeine-loaded drink, Australian Matthew Penbross?s heart stopped after consuming 8 Red Bulls within 5 hours, Tyle, a boy of 11 hanged himself after energy drinks changed his behavior; a one-litre caffeine drink was lying near Tyler’s body when his mother found him hanging in his bedroom.
Red Bull sells 1.6 billion cans worldwide and health concerns over the Red Bull energy drink were fueled after Europe’s highest court upheld a French, and later Denmark, ban on the product. Germany and Indian state of Maharashtra have also banned Red Bull.
Mohammed Saleh Badri, acting Director General of Esma, said that Esma will register energy drinks only after ensuring that they confirm with the rules. He said that the mechanism for regulating energy drinks across the country?s markets would be implemented in co-ordination with the local and federal governments. The plan to regulate the sale of such drinks was set out after Ministry of Health reports pointed to the death of a number of people in a few countries in the world due to such drinks.
We are working on three fronts ? standards, requirements and compliance,? said Badri. ?We have tested the products and it has been proven that it impacts health. Therefore, the sale of the products will be banned for some people,? he said.