Panasonic, manufacturer of consumer electronics and home appliances, launches ePlus, an online portal for its UAE customers. The UAE customers can purchase any Panasonic product through ePlus from the comfort of their homes or offices and have it delivered at the desired address.
Tech Savvy UAE consumers are increasing day by day and for them shopping online gives flexibility and convenience. The strategic move by Panasonic is at the right time and at the right place.
ePlus portal is a green initiative from Panasonic and it complements the company’s Eco Ideas Declaration to be a green innovation company. The whole idea is to have a paperless shopping environment for a greener lifestyle.
Mr. Seiji Koyanagi, Managing Director of Panasonic Marketing Middle East, said “Online shopping is growing in UAE and as a customer-centric organization, Panasonic aims to provide the customers unmatched convenience of shopping from anywhere, anytime. By shopping online the customer also contributes significantly to the environment by reducing the use of personal transport – the ethos that Panasonic strongly advocates and implements.” He added, “Al-Futtaim Panatech, part of the Al-Futtaim Group and the sole distributor for Panasonic in UAE has been instrumental behind ePlus launch.”
Al-Futtaim Panatech will provide the logistic and back office support for all purchases made on the ePlus portal. Customers who register on the website are eligible to become Panasonic exclusive ‘Plus card’ loyalty member and can avail fantastic deals on Panasonic products. Consumers get ‘plus’ points on every purchase at “ePlus” and later these points can be redeemed on future purchases of any Panasonic products that includes digital AV, Cameras & camcorders, home appliances, personal care, accessories, and system solution products.
In the first week of the launch of ePlus, customers stand a chance to win a 42 inch VIERA Full HD 3D plasma TV every day. Furthermore, customers making purchases in July will be eligible to enter a draw to win the acclaimed SLR LUMIX GH2 camera daily.
However, all products purchased will be delivered within UAE jurisdiction only. ePlus use a secured payment gateway to make all online payments and Panasonic will not store any credit card information of the customer.
The ePlus website is only available currently in English, but Arabic and a wider Middle East version will also be launched at a later date.