Etisalat chooses Qvest Media for technical implementation

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Etisalat has commissioned the broadcasting system integrator Qvest Media with the construction of a multi-format play out centre for the production and transmission of nine play out channels.

With this move, the telecom operator which owns a cellular network as well as one of the largest Internet and IPTV networks in the whole Middle East region, is pushing ahead with the organic growth of its triple play strategy in the TV sector.

Etisalat will also be offering national and international TV stations as well as feed suppliers and a fully equipped infrastructure for handling their broadcast management. The company will also be reserving part of its SD/HD play out channels for customers who not only want to distribute their signals but also want to edit their content. To achieve this, Etisalat will offer a fully equipped production and editing platform comprising quality check for audio and video and on-air graphics together with transcoding and archiving systems.

Qvest Media FZ LLC, part of the Germany-based Wellen+Nthen Group, has received the go-ahead from Etisalat for the role of general contractor in planning, construction, commissioning and support for the realisation of the entire project. The company particularly impressed Etisalat with its sophisticated technical concept which combines the customer’s requirements in the most effective way possible.

Qvest Media will specify the system components and processes of the central media asset management system from S4M. The cross-functional control will systematically be pursued in all areas such as ingest, playout, central storage, studio automation as well as video, audio and graphics editing.

In the first stage Qvest Media will set up the environment for nine operating playout channels. The new infrastructure and technology will be all over prepared to go on-air with up to eleven additional playout channels with minimum of set-up time.

Even during the sourcing phase, Qvest Media will begin preparing the on-site premises for the later system integration. Qvest Media has also been commissioned with putting all systems into operation following the integration phase, as well as providing ongoing maintenance support for the playout center.

The order from Etisalat once again highlights the growing convergence of the media, says Peter Nthen, Managing Director of Qvest Media. The classic separation into various types of network operators is now truly a thing of the past. NTT in Japan, Verizon from the USA, Deutsche Telekom and even the major cable providers all the leading infrastructure providers have long since adjusted to the interaction of telecommunications, TV and the Internet, and are expanding their business strategies massively on this basis. For us, this has opened up a market with new customer segments for which we thoroughly prepared ourselves years ago with the creation of internal expertise.

GLOBAL EXPANSION

Etisalats board of directors appointed Ahmad Abdul Karim Julfar as group chief executive officer, in late August. This newly created role came as part of the telecom operators expansion plans to strengthen its global position, according to a statement published by Etisalat.

“Etisalathas a huge potential for growth at a global level and this is one of our key objectives. Meanwhile, in our home market of the UAE, we will continue the pursuit of ensuring that our subscribers have access to the most advanced technology available in the world, and to do it we have adopted a segmented approach to make sure that particular needs of different demographic and business sectors were considered, Julfar said in his first statement following the appointment.

The announcement of a new group CEO will help Etisalat focus on enhancement of its global footprint, possibly through further acquisitions as well organic growth, said telecom analyst Hassan Sandila of the International Data Corporation (IDC) Middle East, Turkey and Africa.

Sources: Eyeofdubai, qvestmedia, zawya

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