European destinations favoured by ME travelers

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European destinations find favour with Middle Eastern travelers, where they spend significantly more than the average traveler and stay longer.

According to a study by the leading price comparison site HotelsCombined, Middle Easterners traveling to Europe increased by 45 percent this summer, compared to the same period last year.

Royal Ascot horseracing
Royal Ascot horse race in Berkshire, UK. Image courtesy: www.ebookers.ie

Cities of preference include London, Paris and Frankfurt.

Middle East travelers were found to be spending substantially more per booking in these destinations than the global average. This was particularly evident in London, where the average stay value was 71 percent higher for Middle Eastern consumers at Dhs12,443.31 over the global average of Dhs3609.06.

Eiffel Tower
Eiffel Tower. Image courtesy: paris-3013.blogspot.com

Paris came second for Middle East travelers in terms of expenditure with an average stay value of Dhs6614.27, followed by Dubai at Dhs4962.70.

Amer Al Halabi; “Europe’s growing popularity among Middle Eastern travelers can be attributed to a number of different factors including the milder summer climate and the diverse retail and cultural experiences on offer. It’s also interesting to note just how much more Middle Eastern travelers are willing to spend on European accommodation compared to travelers from across the globe, a sign that Middle Easterns are more apt to book longer-term and higher-end stays.” — Amer Al Halabi, Regional Manager of MENA for HotelsCombined

London has attracted Middle Eastern tourists owing to its affluent inner-city London neighbourhood of Marylebone due to its proximity to attractions such as Hyde Park and for its abundance of high-end hotels including The Montcalm and The Churchill Hyatt Regency.

Paris bookings for hotels along the Champs-Elysee strip — home to the famed Arc de Triomphe and the Place de la Concorde, attracted the most interest among Middle East online users.

Dubai recorded a stagnant global average stay value which remained at a healthy rate (Dhs5120.22) this year. This is largely due to the various cultural events and holidays taking place throughout the season.

Moussa El Hayek; “August 2013 is going to be a very busy month due to many factors. There’s Eid Al Fitr in the second week of August and we have the school holidays in the region which will help to boost our occupancy. We anticipate good and fruitful business to our property during the month of August.” — Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence

Dubai and Kuala Lumpur made it to the top five non-European cities of choice.

 

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