Facebook Embedded Posts to increase engagement

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Facebook has introduced a new feature allowing posts to be embeddable in websites. The company hopes to engage more people with this technique, as Facebook status updates, pictures, hashtags and videos can be shared on a website.

As of now, this feature is available on selected media outlets including CNN, The Huffington Post, Mashable, Bleacher Report and People magazine — but is expected soon to be rolled out to the wider web.

Once an account is enabled, Embed post option will be available, and the code can be copy pasted into your blog or website.

Facebook embedded posts is company’s latest initiative to bring more people to the platform, give exposure to the brand, and engage more people in the conversation — all of this should lead to a wider audience and hence hold great potential for advertising opportunities.

The new feature is expected to be widely used especially during live coverage of big events, where people even outside of Facebook can see the posts and updates.

Facebook illustrated its latest offering on their website, focusing on three aspects to increase your company’s brand awareness: Hashtags, Follow and Like — which can be easily embedded into your Blog or website once your account is enabled for embedding.

Hashtags allows you to search by the topic, Follow helps increase your Facebook Followers and Likes gets your websites more likes.

Facebook Like Page

Facebook Like Page2

Facebook Follow

As of June 2013 Facebook has 1.15 billion monthly active users. 699 million of those are daily active users spending 6.35 hours on Facebook desktop per person per month — almost double the amount spent on Google.

HubSpot has an excellent article on How to Use Embedded Facebook Posts in Your Marketing, which gives you actionable information on how to apply the new Facebook feature.

What do you think about Facebook’s new feature? Do you think it will increase engagement with your audience and increase your brand’s visibility? Let us know in the comments!

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