Facebook to entertain users with movies, TV shows

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Facebook CEO Mark Zuckerberg shows Timeline during the f/8 conference in San Francisco. Photo - AP

Mark Zuckerberg unveiled ways to use Facebook to share music, movies, TV shows, news and other activities. Speaking at the F8 developers conference in San Francisco, Zuckerberg said the features include partners such as Spotify Inc., Hulu LLC and Rdio Inc. The service will allow users to see the history of songs played and listen together.

Zuckerberg said: Being able to click on someones music and play it is a great experience. He added, Knowing that you helped a friend discover something new and that they liked your taste in music and that you have that in common is awesome.

Facebook is looking beyond to expand its features to make it a platform for entertainment. Facebook is adding newer features to entice users to spend more time on the site. Michael Gartenberg, an analyst at Gartner Inc., said, Theyre looking to expand this beyond the social network into a core platform tying together all of user experiences. He said: Its now about your music, your movies and what youre reading. Its the ability to share more information and to do it in a streamlined manner and to make sure that people are spending more time on Facebook.”

TIMELINE

The new version of Profile pages carries a Timeline feature that let users display images and highlight which posts are important while integrating the new applications. The Timeline displays photos and past songs that have been played and locations. Timeline works on both personal computers and mobile devices.

These new features are likely to keep users and business partners loyal, according to Sean Corcoran, analyst at Forrester Research Inc. He said: These changes not only help trump rival Google, but will open up new opportunities for marketers with new kinds of customer experiences, long term engagement, advertising, and customer intelligence.

Facebook also plans to display content from providers such as News Corp., Gannett Co.s USA Today, and Yahoo! Inc.

Debra Aho Williamson, an analyst with EMarketer Inc. in Seattle, said that media companies partnering with Facebook and may soon find themselves in competition with the social site.

Zuckerberg also announced a new way for users to signal like on the Web. The company is adding buttons to the site to allow users show that they have reviewed or watched something.

Sources: Bloomberg, vancouversun.com

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