Facebook set to launch its own phone by 2013 – report

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htc facebook button phone
HTC Salsa has the same processor, the same amount of RAM and the dedicated Facebook button, but instead of the full QWERTY it offers a 3.4″ touchscreen display with a resolution of 480 x 320 pixels. Photo – electronicinfo.us

Social networking giant Facebook is reportedly working with Taiwanese smartphone giant HTC, to come out with its own line of phones, and is considering to launch it in 2013.

Sources close to Facebook have revealed that the company has even hired Apple’s former employees to work with HTC for the new project. Meanwhile, a leading newspaper reported that the Taiwanese mobile maker has already produced its first phone featuring Facebook button, and is now looking forward to differentiate its products from rival manufacturer Samsung. The report also pointed that, Facebook with its own line of phone devices, can collect revenue from its existing advertisers by assuring them more effective advertisement throughout phone’s different functions.

However, Facebook has declined to comment on this report. The social network said in its statement that they “are working across the entire mobile industry to bring powerful social experience to more people around the work.”

Facebook founder and CEO Mark Zukerberg has also played down the report and said “it wouldn’t make much sense for us”. He clarified that Facebook doesn’t want just users on mobile devices but the best experience on those devices. “We want to increase the depth of experience in addition to just growing users”.

Phone survey

With the report revealing that Facebook will come out with its range of phone devices by 2013, a UK-based digital marketing agency Greenlight surveyed over 500 people, out of which 50% said they won’t go for the Facebook phone. They added that only improved functionality would be the top reason to purchase the phone.

Facebook has recently announced its integration into iOS, which is an important step for social giant as micro blogging site Twitter is already embedded into it.

With Zukerberg’s statement and result of the survey, it would be interesting to wait and watch what the social giant is exactly planning to offer its users.

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