Social networks are an extraordinarily important part of millennials’ digital lives. Despite Snapchat and Instagram being the hotbeds in the social media world today, Facebook still continues to be the one stop destination for most millennials and non millennials.
Facebook is also most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to brand new data from YouGov BrandIndex.
BrandIndex,a popular brand tracking tool, considered the opinions of UAE respondents aged between 18 and 34 collected online over the past year to discover the 10 brands they’ve talked about most positively with friends and family, whether in person, online or through social media.
Among a generation who grew up with a constant connection, there’s no surprise to see social media, mobile and tech brands taking six of the top 10 spots. Behind Facebook, iPhone and Apple take the lead in second and third place respectively, ahead of competitor Samsung Galaxy and Samsung in fifth and sixth. Meanwhile, instant messaging phenomenon WhatsApp ranks fourth.
However, local lifestyle and banking household names and global quick-service restaurant chains are also demonstrating strong resonance with this age group. Home-grown favourites, airline and lifestyle brand Emirates and retail bank Emirates NBD take up seventh and ninth respectively, while global quick-service restaurant giants McDonald’s and KFC complete our rankings in eighth and tenth.
Top 10 Brands Among Millennials in the UAE
- Samsung Galaxy
- Emirates NBD
Scott Booth, Head of YouGov BrandIndex in MENA commented: “Cross-referencing WOM with positive Buzz about brands allows us to measure which are the ‘most viral’ among consumers. Seeing exciting, young tech brands emerge as the leading brands creating chatter among UAE millennials fits our expectations of this group as tech-savvy digital natives and future thinkers. The presence of two global quick service restaurants and home-grown household names in the rankings highlights efforts these brands are also making to build a positive image among the more socially, globally and environmentally conscious millennial group.”