Fashion TV is all set to open its first cafe in Dubai.
The news was confirmed by president of Fashion TV Michel Adam who was speaking to the Tabloid.
Fashion TV’s Studio F will be a 600 capacity venue located on the upper floor of the Boulevard Jumeirah in Emirates Towers
Studio F will also be a professional fashion studio for a range of master classes, tutorials and events during the day before transforming to a bar and restaurant until 11pm, And in the wee hours of the morning, the venue becomes a VIP lounge with bottle table service, a lighter selection of food and international DJs .
According to Michel, Dubai is the perfect city to host Studio F.
“I am very excited by the opportunity to bring Fashion TV’s after-dark energy to the Emirates in the form of Studio F. I feel that the market here is now ready for us having experienced our previous events in Dubai and Abu Dhabi. Dubai is the natural home of luxury, fashion and style and it is fitting that Fashion TV has a new home here.”, Michel told Tabloid.
“Fashion TV is aiming to do to adults what Disney has done for kids. Creating luxurious environments is the name of our game,” he said, laughing. “We came to Dubai for the money, our partners made an offer we can’t refuse.”
Studio F’s layout consists of an LCD catwalk ramp around which lounge tables are spaced, LED walls and TV screens. Each week the studio will show the live footage from the various fashion weeks and fashion events around the world. The team is planning to showcase at least 26 different fashion weeks bi-annually.
Additionally, with 30 high definition cameras, the studio is able to broadcast live satellite and Youtube feeds of in-house runway events and parties to its 500 million Fashion TV viewers around the world.
Fashion TV’s had last month launched F Cafe at Al Wahda Mall in Abu Dhabi and is planning to open three more cafes in the UAE at; Emirates Boulevard, Infinity Tower and Sunset Mall in Jumeirah. These cafe’s will be “fashionable version of Starbucks”, Michel told the magazine.
Fsshion TV is looking to expand their clothing stores in the region and already has one in Dubai Mall.