Operation Domination: FlyDubai

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Flydubai has recorded an increase in seat occupancy since its inception in two years. The success is attributed to an effective pricing mechanism. Chief analyst, Saj Ahmad, said that Flydubai is one of the most low cost airlines and comparatively low fares have made it a favorite among consumers.

He pointed out that Flydubai has no hidden charges unlike other carriers and their policy is most straight forward unlike other carriers. The expansion plan of the carrier resulted with an increase in number of flights, increase in number of carriers, and an increase in routes.

CEO of Flydubai, Ghaith Al Ghaith, said that the strategy is to expand by adding more carriers and new destinations as early as possible.

Flydubai adopted a strategy that enabled customers to decide between cities and time of journey. The carrier has been judicious with regard to growth in fleet size without making any compromise on revenue. More flight options will bring down the fares, which in turn will enable the aircraft to make more money. The carrier aims to bring more traffic near the Dubai region and beyond. The carrier now caters to customers from GCC, Middle East, North Africa, Indian sub-continent, Asia and some parts of Europe.

According to Paul Griffiths, CEO of Dubai Airports, Flydubai is the second largest carrier operating out of Dubai International Airport.

The airline started its operations on June 1, 2009, with Beirut as its first destination. The vision of the airline was to provide a low-fare route from Dubai. The airline now caters to over 40 destinations, which includes busy hubs such as Beirut and Damascus and also under-served cities such as Latakiya and Yekaterinburg. Flydubai is expected to dominate the market in the coming years.




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