Global interior brands eye slice of $624bn Saudi market

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International exhibitor participation up sevenfold at Decofair 2013

Decofair 2013, Saudi Arabia’s only premium international furniture and interior design show, has seen a sevenfold increase in international exhibitor participation as global interior brands look to tap into the Gulf region’s largest and fastest-growing construction market.

Global interior brands eye slice of $624bn Saudi market at Decofair 2013
Global interior brands eye slice of $624bn Saudi market at Decofair 2013

With the Saudi government committing $624bn to construction projects until 2020 as part of its National Investment Programme, the Kingdom’s spending on furniture items is expected to grow at a CAGR of 13.7 per cent over the next five years.

Decofair 2013, taking place from 29th November – 2nd December at the Jeddah Centre for Forums & Events, helps connect furniture and design companies to this lucrative opportunity. Now in its fifth year, show organisers are anticipating participation from over 110 global interiors brands, up from just 15 international companies in 2012.

Attracting participation from the design centres of the world, Decofair 2013 will showcase top brands from Italy, Scandinavia, U.S., Germany and the Far East. Among the world-renowned brands confirmed to exhibit are Swiss furniture company Vitra, French designer Kenzo Maison and Danish manufacturer BoConcept, as well as an inspirational pavilion showcasing design excellence from Asdi Sedia, Italian Chair District.

Organised by Reed Sunaidi Exhibitions, a joint venture between the world’s largest event company Reed Exhibitions—a co-organiser of global design show Maison et Objet—and Sunaidi Expo, a division of Alfadl Group, Decofair 2013 is expected to attract more than 15,000 professionals from across Saudi Arabia’s architecture and design community.

“The Kingdom of Saudi Arabia is witnessing a phenomenal expansion and development programme. Upcoming mega-projects such as King Abdullah Economic City, Kingdom City and Jazan Economic City are well underway and positively impacting the local interiors market,” said Naomi Barton, International Sales & Marketing Director, Reed Sunaidi Exhibitions.

“Currently, Saudi Arabia imports $2.2 billion worth of furniture and this is forecast to grow steadily as more projects near the fit-out stage. Decofair offers the world’s best design brands the only high-end platform in the Kingdom where they can meet the country’s key design professionals,” she added.

Decofair 2013 will be a source of innovation and inspiration with the exhibition showcasing everything from furniture, furnishings, accessories, flooring and lighting, to textiles, outdoor items and design services.

This year’s event sees the addition of Decofair Office & Commercial. With Saudi Arabia investing heavily in retail, hospital and education infrastructure, the segment will be an important sourcing channel for designers, buyers, specifiers, agents and project managers involved in these key projects.

Also running alongside the main exhibition is Decofair Kitchen & Bathroom. Following the announcement by the Saudi Commission for Tourism and Antiquities’ that 214 hotels will be built across the Kingdom in the next two years, the segment is expected to attract a lot of interest from hotel designers.

Delivering unparalleled networking opportunities, Decofair is a must attend event for any global interior supplier considering expansion into Saudi Arabia. The Decofair Hosted Buyer Programme will also help connect the Kingdom’s most important design buyers with the best international design brands.

Decofair 2013 is open to business, trade and consumer visitors. For more information, please visit

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