Global Travel Intentions Study positive – VISA

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VISA recently released a Global Travel Intentions Study, which highlights 2013 travel trends. According to the study, global cross-border tourism is on the rise, with scenic tourist attractions and rich cultures contributing to the high interest in travel.

Global Travel Intentions Study positive - VISA
Istanbul, Turkey. VISA’s latest Global Travel Intentions Study shows that while the United States ranked as the most popular international destination of choice, both for trips taken in the past two years (17%) and for intended travel in 2013 (10%), Turkey and Egypt were the the top choices for the Middle East.

The study indicates that budgets are no longer a major factor when planning a holiday. Travelers have exhibited their willingness to increase their budgets for their next trip by 5 percent, on average. The average global travel budget of USD 2,390 per trip is set to increase to USD 2,501 with future travel budget increases especially high in Asian markets with a predicted 46 percent increase.

Citizens of Saudi Arabia have been the top spenders in the past, spending an average of USD 6,666 per trip. Second, are Australians ($4,118), and third spot bagged by the Chinese travelers ($3,824). Egyptians too, plan to travel more and spend more, than the global average.

Travelers from Singapore, Thailand and Hong Kong, plan to double their travel budget — as compared to their last trip.

While United States was ranked as the most popular international destination of choice, both for trips taken in the past two years (17%) and for intended travel in 2013 (10%) the top choices for Middle Eastern and African respondents were Egypt, Turkey, Spain and France.

Tarek Elhousseiny; “Seventeen percent of travelers from the Middle East and Africa say Egypt was their top choice destination, making it the highest ranked destination for that market. It’s very encouraging to see that Egypt still ranks among the top destinations in the region following political unrest. The study also showed us that the majority of travelers who visit Egypt prefer to arrange packaged tours (48%) as opposed to booking their own arrangements. Further, according to the survey, 55% of Egyptians traveling abroad would prefer to pay extra for someone to arrange their holidays for them.

VISA has been running the Global Travel Intentions Study since 2006 and is committed to using the results to identify changes and developments to better understand the travel and tourism environment, contributing to the level of information the industry can use to make informed decisions which benefit the traveler and the industry at large.” — Tarek Elhousseiny, General Manager for VISA North, and Francophone Africa

Ross Jackson; “Global economic woes have been well-documented over the past few years but our VISA Global Travel Intentions Study 2013 hints at a change in both the financial landscape and consumer mindset, suggesting either economic recovery or a growing appetite for larger travel budgets. Both provide excellent news for everyone involved in the global travel and tourism industry.” — Ross Jackson, Head of Cross-Border in Asia Pacific, Central Europe, Middle East and Africa at VISA

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