Google Inc. is facing fresh controversy after it was discovered that the global search giant violated its own rules governing paid promotions while promoting its Chrome browser.
The company promised in an emailed statement that it will take manual action to ‘demote’ Chrome and lower its ranking for at least 2 months. Google was forced to clarify its position soon after Aaron Wall, founder of SEOBook.com, which trains marketers on how to improve search results, made favourable remarks about Chrome browsing tool and claimed they were sponsored by Google.
The online search giant denied giving green light to the campaign.
?We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users,? Google said. ?We?re now looking at what changes we need to make to ensure that this never happens again.?
Google insists it punishes websites that manipulate results and present original thought as paid content. Internet search engines help users distinguish between authentic endorsements and advertising.
?People were outraged and cursing about it,? Wall said of online discussion that began last week. ?They were saying it was an insane double standard and crazy.?
Essence Digital, an Internet-advertising company that has partnered with Google to promote Chrome browser and tools, insisted in an online statement that it did not receive any authorisation from Google for the Chrome campaign. “Google only agreed to buy online video ads,” Essence Digital said in the statement and apologised to Google for any inconvenience.