Google+ Expanding Rapidly

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The employees at Google+ received sailor hats, which symbolize the year long journey in launching the search engines social networking site. Till now it has been smooth sailing.

According to the web-traffic watcher comScore Inc. Google+ has had 20 million unique visitors since its launch, including five million visitors from the U.S. The rapid growth spurt on Google+ suggests that people are hungry for more social network options.

The estimates of ComScore are based on a ?global measurement panel? of two million Internet users, similar to the approach Nielsen uses to measure television ratings. It lacks the data in the number minutes people spent on Google+. That being said the growth of Google+ has been impressive, as the access to it is by invitation only, meaning that people can join only if a current member invites them. Further the company hasn?t yet marketed the service to the more than one billion visitors.


Google+ lets people share comments, articles, photos and videos with various “circles” of friends or contacts, or they can share content publicly with any user who wants to view their posts. Eventually, Google plans to incorporate features of Google+ in its other services, such as its YouTube video site.

“I’ve never seen anything grow this quickly,” said Andrew Lipsman, vice president of industry analysis at comScore. The only other site that has accumulated as many new visitors in a short period of time is Twitter in 2009, he said, “but that happened over several months.”

The new data follow comments by Google CEO Larry Page last week that Google+ had more than 10 million users. Mr. Page said Google+’s traction was evidence that there are “more opportunities for Google today than ever before.”

Anyhow Google has its work cut out and has a long way to go to reach the scale of Facebook Inc., which has more than 750 million users, and Twitter Inc., which has more than 200 million registered accounts.


Analysts say that Google is using Google+ to match rivals like Facebook, which used personal information by its members to create a multi-billion dollar advertising business that lets marketers target specific demographic groups or people with certain interests.? Google hopes that Google+ can become a home for brands and celebrities.

Though it may seem to on the same page, as usual Google wants to spice it up more.

Google+ would definitely help Google’s most important and lucrative business, Search!. Google engineers say that through the data which it collects would help it change the way its search engine works. Sites in its research results could potentially be ranked based on what users and their friends like or find useful, Google engineers have said.

In addition to adding numerous features over time, Google will eventually allow software developers to create “social” games and other applications that would run on top of Google+, similar to Facebook’s successful “platform” for applications, people familiar with the matter have said.

Google+ also has unique technology, such as a “hangouts” feature, that lets people do “video chats” using their computer webcams, speaking to numerous friends simultaneously. The company plans to include Google+ in its suite of online software for businesses.

In an email to investors Tuesday, Barclays Capital equity researchers said that “given positive initial traction from users we believe Google is now better positioned to compete and integrate social cues across its products than before, which could drive increased relevancy in search going forward.”

Even some privacy advocates who lambasted Buzz, Google’s prior social-networking effort, have lauded Google+. “The product has been designed to make it easier to share with one group of your friends while retaining some measure of privacy with respect to your family, coworkers or other groups of friends,” said Peter Eckersley, a senior technologist at privacy-advocacy group Electronic Frontier Foundation, in an email.

But Mr. Eckersley added: “Google+ won’t be as good for protecting your privacy against Google or against governments or lawyers with the power to compel Google to turn over your information.”

?My Google+ sure is getting more interesting each day? John a real estate broker in Abu Dhabi told Arabian Gazette. ?Its pretty use friendly, it sure would make me happy if all of Google stuff like Gmail and Youtube are interlinked, it would be one complete package.?

Well for Google ?Third time lucky? sure fits the bill! To be number one it needs more than luck on its side.

Source: Wall Street Journal, Bloomberg


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