Google+ halts following ?Insane Demand?

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Google Inc, the world?s biggest search engine has begun shutting down the invite option for its new Google+ social network after what the company termed as ?insane demand?, as stated by the head of social efforts Vic Gundotra. Google+ was unveiled this June in an attempt to compete with Facebook.

?Google needs to fix the invitation glitch quickly if it wants to effectively challenge Facebook, the world?s largest social network?, Josh Bernoff said, an analyst with Forrester Research.

?We launched Google+ in a field trial in order to test the product out and gather more feedback,? Google said in an e- mailed statement. ?As part of the field trial, we may open and close Google+ to new users at any time.?We?re thrilled so many people are interested in trying out a new approach to online sharing.?

The company declined to comment on user numbers in the Google+ test.

This new social network will initially be available to only a limited set of users, Google said when it introduced the new feature. The company said it has been testing Google+ internally and is now ready to gradually open up what it calls a ?project? to the general public.

Sources: Times of India; Bloomberg

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