HONOR bucks smartphone market trend, posts 170% growth globally in 2018

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HONOR, a leading smartphone e-brand, achieved 170 percent growth globally, bucking the industry trend of a decline in global smartphone shipments.

The company sees 10 million-unit shipments of HONOR 8X series and HONOR View20, has already reached the 1.5 million sales milestone.
Remarkable sales performance bucks industry trend of decline in global smartphone shipments.
HONOR ranks at 4th position in the UAE with an increased market share of 530 percent in 2018, based on a GFK report

According to the company, the remarkable sales performance was underpinned by a milestone 10 million plus units shipped globally for HONOR 8X since its launch last October and over 1.5 million shipments for HONOR View 20, which was launched in January.

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Latest figures from the International Data Corporation (IDC) reveal that smartphone shipments worldwide are on a downward trend and the Gulf Cooperation Council (GCC) market, in particular, has shrunk significantly in 2018. The UAE market, despite being one of the most highly penetrated markets in the region for smartphones, suffered a decline of 2.4 percent in Q4 2018. Consecutively, based on a GFK report, HONOR earned the 4th spot in the UAE and witnessed an increase of 530 percent market share in 2018.

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Chris Sunbaigong, President, HONOR, MEA, said: “HONOR’s growth in the region at a time when leading brands are declining is a huge victory for the brand. It is rewarding to see the brand doing well both globally and locally and specifically seeing the youth of the Emirates embracing the innovations led by HONOR. We attribute this growth solely to our devices’ advanced features, reasonable pricing, and a well-placed marketing and distribution strategy.”

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In its pursuit of game-changing innovation, HONOR is able to tap into the R&D excellence of its parent company, Huawei which accounts for 16 global R&D centers globally employing no less than 80,000 staff devoted to R&D, with 74,307 granted patents to date.

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“HONOR spares no efforts to stay at the forefront of technology with quality and innovation at the center of HONOR’s business strategy. We have traditionally designated 10 percent of our sales revenue to R&D every year to underscore our continued efforts to advance our technologies over time.”, said Chris.

According to the latest data from Sino Market Research, a leading market research institute in China, HONOR has surpassed all industry players through 2018, in terms of both sales volume and revenue, with shipment volume at almost 55 million, and sales revenue at CNY79 billion (over US$12 billion).

HONOR’s continued efforts to push the envelope, endeavoring to offer maximum flagship features at an affordable cost form the core of the brand’s success story in the industry. The popularity of HONOR in the GCC comes as a ray of hope for the region and may revive global demand for smartphones. HONOR smartphones equipped with a top-end configuration, impressive color sets, and a high-quality performance represents a stunning leap forward in technology and design aesthetics for the brand.

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