House needs cleaning? Book it online!

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Helpling will now take online booking for professional cleaning in the UAE 

Helpling, the first global online platform for home cleaning services, enabling people to book professional cleaners within 60 seconds. Image-supplied



Helpling, the first global online platform for home cleaning services, has announced its launch in Dubai today. The innovative location-based service enables people to book professional cleaners within 60 seconds. The launch in the UAE reinforces Helpling’s status as the world’s most widely available online marketplace for household services. Its service is now live in more than 170 cities across four continents.

Helpling brings the convenience of taxi or food apps to a new category: it turns cleaning into an on-demand service. “Consumers are already used to ordering food online, and having it delivered when they want. They book cabs online, arrange carpools, and even have their shopping delivered. We wanted to extend that same idea of convenience to another essential service – cleaning,” said Manar Alkassar, Co-Founder, Helpling Middle East.

Helpling is the latest venture of Berlin-based Rocket Internet.

The Internet company builds online startups and owns shareholdings in various Internet companies, including Dafiti, Foodpanda/Hellofood, Home24, Jabong, Jumia, Lamoda, Lazada, Linio, Namshi, Westwing and Zalora. Rocket Internet’s various companies employ more than 25,000 people in over 100 countries across five continents.

Here is what Alkassar had to tell us at the Arabian Gazette.

  • What is Germany’s Rocket Internet reasoning behind choosing the UAE as the launch country for Helpling Middle East

Taking into consideration the lifestyle of people in Dubai and considering Helpling’s growth rate, it was a natural choice for us to enter the UAE market. Dubai is a growing city, it is a business hub and economy is growing, not to mention that it offers a great ecosystem for start-ups to grow from here and expand regionally.

Our target audience are young professionals who live a fast paced life, they are busy and always looking for convenient solutions. In addition, we target families who are probably either newly wed or just are not comfortable with the concept of a full time maid and prefer cleaning support instead.

  • What is the advantage of being a Rocket business?

Rocket Internet is the world’s largest internet network of companies and has extensive experience in IT infrastructure, marketing rollout and internationalisation. For effective development of Helpling we can now draw on this channel of expertise.

  • How is e-commerce facilitating the needs of the UAE’s residents and offering them a more efficient lifestyle

The world is moving online. People are always looking for time-saving, convenient and efficient solutions to make their lives easier. Bringing the booking of cleaning services online contributes to this. We are convinced that booking a cleaner should be as easy as booking a flight or ordering a meal online.

  • What is the domestic cleaning market’s needs for an online booking platform

We work with top-notch cleaning companies in the UAE. Our selection process depends on results as well as reliability and commitment. With an online booking platform, we drive more business to the local companies and contribute to creating more jobs, growing their business and the industry as a whole.

For those who wish to avail the services of Helpling, here is what you need to know.

Helpling addresses a key consumer issue – of finding reliable cleaning help quickly, conveniently and without any commitment. Its simplicity does away with browsing classifieds, numerous phone calls and failed appointments when no one turns up.

A simple 3-step process is all it takes to get professional cleaners to the customer’s door. Clients are asked to enter their location, confirm a date and time for the appointment, and choose a mode of payment. The booked cleaner shows up at the appointed time and payment is processed only after the cleaning is completed.

“Our mission is to make cleaning services conveniently accessible to homes in the UAE. Helpling puts cleaning in the hands of everyone through a tremendously fast, convenient and transparent model. It’s cleaning on demand. No hassle, no phone calls, no failed appointments. It’s also incredibly safe, because all cleaning partners are thoroughly vetted. We are changing the market of cleaning services,” Alkassar added.

Helpling is now active in 11 countries across four continents: Austria, Australia, Brazil, Canada, France, Germany, Italy, Netherlands, Spain, Sweden, and now the UAE. It has been introduced to the UAE by the Middle East Internet Group (MEIG), a joint venture between Rocket Internet and MTN that has evolved into the Middle East’s leading Internet platform.

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