Home to a large young and educated population, India has surged past Japan to have the world’s third largest online population.
The recent 2013 India Digital Future in Focus report by ComScore highlights that Indians have continued to embrace digital technology despite facing severe infrastructure problems. The country has achieved 31 percent year-over-year growth, which is 6 times the rate of global internet population growth. The report results do not include mobile users and only considers users above the age of 15 years, who access the internet from home or work.
India now boasts a total of 73.9 million web users, trailing only China and the U.S. in overall charts. The country holds an 11 percent share of the online population in the Asia-Pacific region, recording steady growth compared to the previous year. The growth has been driven by the youth, especially females who now account for 39 percent of the country’s online population. People aged between 25-34 years and 15-24 years make up 39 percent and 36 percent, respectively, of the total internet population.
The use of internet over mobile devices has also continued to surge in India. About 77 percent of internet users gain access to the web through WiFi. Indian users spend the most time, about 25 percent of the total, on social networking sites. Facebook leads social networking growth in the country, with 86 percent of the users logging on to the site to spend about 217 minutes on it. LinkedIn, Tumblr and Pinterest have also recorded an increase in popularity among Indian users.
More than 31 million viewers enjoy watching videos on the internet, with YouTube and Facebook topping the video destination networks.
Indian internet users are also highly active on blogging sites, with the sector recording growth of 48 percent year-on-year growth. Users make 90 percent of the searches using Google in India.
Photo: Niyam Bhushan/Flickr