Indian tourists warm up to Abu Dhabi

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Abu Dhabi hotel occupancy rates and revenues are up for H1 2013, as the Emirate records impressive tourism growth numbers. Photo: Asim Bharwani/Flickr

Latest figures show that hotel occupancy rates and revenues have soared in Abu Dhabi as the Emirate records impressive growth in tourist numbers.

The report by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) reveals that the number of guests staying at Abu Dhabi hotels surged by 12 percent during the first half of the year. During this period, over 1.3 million guests checked into Abu Dhabi’s 145 hotels and hotel apartments to record about 4.3 million guest nights. Compared to the same period in 2012, this was an increase of about 25 percent and reflects an average of 3.17 nights per guest. As a result, hotel revenues rose by 16 per cent to USD 734 million, while food & beverage income climbed by 15 percent to USD 288 million.

Mubarak Al Muhairi; “We heading in the right direction and this heightened performance, despite significant increases in resort and hotel inventory, justifies our increased efforts in trade engagement and international marketing and promotion and the expanded product operators and investors have put into the destination.” Mubarak Al Muhairi, director general, TCA Abu Dhabi

The summer month of June was particularly impressive as guest arrivals and guest nights rose by 13 percent and 22 percent respectively. The hospitality sector has not only performed strongly on the back of domestic demand, but it has also benefited from an influx of foreign tourists. India displaced the UK to become the Emirate’s largest overseas source market. The UK was followed by Germany and Russia as the largest overseas guest markets.

Abu Dhabi is expecting to build on the momentum during the second half of the year. The latter half of 2013 is abuzz with activities such as the Grand Prix, Abu Dhabi Art, the Al Ain Aerobatics Show and concerts on Yas Island. Other global sporting events, including the FIFA U-17 World Cup and Wake Park World Championship Finals, are also expected to bolster guest numbers. Abu Dhabi will also be hosting several business events and conferences, such as the International Conference on Neurology and Epidemiology and Seatrade Middle East Cruise Forum.

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