Interview with J S Anand, CEO, Leva Hotels

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Leva Hotels had launched its much-awaited 4-star Hotel property on Sheikh Zayed Road, Dubai, last month. The new hotel consists of 178 thoughtfully designed rooms with chic interiors, custom designs and fittings, luxurious bedding and fine furnishing that have been carefully selected to simplify and enhance one’s stay.

Tucked between Al Wasl Road and Sheikh Zayed Road, the hotel occupies one of the most enviable addresses in Dubai. Located in Mazaya centre, Leva stands in the midst of celebrated tourist attractions like City Walk, oversees the tallest building in the world, Burj Khalifa as well as every shopper’s paradise – The Dubai Mall. Wander around the dazzling Dubai Mall one day or absorb the soothing sounds of the Dubai Water Canal the next – all within easy reach. Thus, complimenting the hospitality offerings already present at these locations. Catering to the modern traveller who seeks Comfort, Service and Value, Leva understands that today, guests look for unforgettable experiences tailor-made for them and will rate experience over expense.

Leva Hotel 2

We had a chat with the CEO of Leva hotels, Mr. J S Anand, to find out more about the property. Here are the excerpts:

The story behind Leva hotels…

Over the years, Anand and his team have gained experience in running profitable and highly successful hotels around the world with strict adherence to best practices.

“Two years back, we wanted to create a unique brand that creates passion with purpose and that is how we came up with the brand which is Leva; derived from the Latin word “Levatio” which means comfort and solace,” says Anand.

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On Leva Hotel’s unique selling proposition (USP)…

From location to hospitality, Leva serves the best in living experiences. Redefining the concept of hospitality with a unique blend of style and class where the environment is like home, friendly, very simple with warm hospitality that is perfectly suited in today’s current generation.

The different types of accommodation at Leva hotels…

1. Studio Apartment King or Twin: Enjoy a spacious 29 to 36 sqm studio Apartment with King Size bed option. Our studios are elegantly appointed with luxurious bedding and fine furnishings and include a coffee and tea facilities, 49-inch LED TV, kitchenette which is custom-designed with fixtures and fittings that have been carefully selected to simplify and enhance your stay.

2. One Bedroom Apartment: Relax in our elegant 51 to 88 sqm Premium Apartment featuring lively views of the city and one king bedroom, appointed with luxurious bedding and fine furnishings in addition to a spacious living room include a kitchenette, which is custom-designed with fixtures and fittings that have been carefully selected to simplify and enhance your stay.

3. Burj Khalifa View room: Enjoy a stunning view of the tallest tower in the world, Burj Khalifa, in our Premium Studio, spacious 29 to 36 sqm studio Apartment with a king size bed option. Our studios are elegantly appointed with luxurious bedding and fine furnishings and include a coffee and tea facilities, 49-inch LED TV, kitchenette which is custom-designed with fixtures and fittings that have been carefully selected to simplify and enhance your stay.

Top attractions near to the hotel…

Some of the popular attractions near to Leva hotels are: Dubai Arena, La Perle, World’s tallest tower – Burj Khalifa, has an observation deck on its top floor, which offers visitors panoramic views and the Gold and Diamond Park is a one-stop shop for jewellery lovers, with 118 manufacturers and 30 retailers all under one roof.

The main target customers for Leva hotels are the tourists from Europe, GCC, India and China are the main target market.

Leva hotels strategy to compete against established hotel chains…

Anand says: “blending reliability, consistency and attentive service with chic elegance, we build the perfect experience for our guests. We are competent in every aspect of the hospitality business. Over the years, we have gained experience in running profitable and highly successful hotels around the world with strict adherence to best practices. Thus, ensuring profitability for the owners and uncompromising standards of service for the guests.”

“We have 56 highly dedicated team members from Asia, Africa and the West who can speak English, Arabic, French, Russian and German,” says Anand.

The staff are continuously provided with internal training, global brand exposure, ensuring staff satisfaction and enjoyment at work in order for them to go the extra mile and to always think out of the box to create a memorable experience for the guests.

On Leva hotel’s sustainability measures as part of caring for the environment

Anand said: “We encourage all team members to use the minimum amount of paper as we are highly advanced when it comes to technology nowadays. We recycle and re-use items as well as reducing the amount of power usage in the hotel without compromising the level of guest satisfaction.”

Even though this is the maiden hotel for Leva. Anand says they plan to open up more Leva hotels in Sri Lanka, Middle East and Africa.

When it comes to dining, the hotel has got an all-day dining Italian restaurant called Ecco Pizza and Pasta with live pizza oven and a coffee shop, Cappucini Italiani. “The Vegetarian Pizza is a must try that is freshly baked by the chefs live from the Pizza Oven,” says Anand.

Leva hotels also serve an International breakfast buffet and a voucher can be bought through the reception for AED 49 per person.

Hotel amenities include a temperature-controlled swimming pool overlooking Dubai Downtown and the Burj Khalifa, a Spa, Jacuzzi, Sauna, Gym and a separate Prayer Room for Men and Women.

“The spa is under renovation and will be ready to receive guests by next month. Steam room, Jacuzzi and Moroccan bath services will be available,” says Anand.

The 52 sq.m gym room is equipped with Technogym branded machines. Guests can easily get tutorials through our Technogym app that can be downloaded with the QR code from the equipment itself.

Leva hotel currently has 25% special discounted rate for direct bookings.

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