Jawbone Launches UP2 in UAE

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Jawbone today announced the launch of the UP2 activity tracker in the United Arab Emirates. UP2 is the successor to the popular UP24 band with an all-new industrial design that’s 45% smaller than its predecessor.

Jawbone UP2_2

The UP2 wristband offers the same stylish, new design as the UP3 band, but with an even smaller form factor. Retailing at AED 479, the tracker connects to Jawbone’s industry-leading UP® app and its powerful behavior change tools, providing the ideal entry point for anyone starting their fitness-tracking journey.

 “We are excited to launch UP2 globally as the stylish successor to UP24, taking up less space on the wrist while still delivering the same advanced features that our users love,” said Travis Bogard, vice president of product management and strategy at Jawbone. “At an affordable price, we believe it is a best-in-class wearable appealing to the largest sector of the market.”

Reengineered from the Ground Up 

Designed by Yves Behar, the UP2 tracker fits discreetly into your life for continuous 24/7 wear. It features an incredibly low profile and stylish design with an anodized aluminum framework that gives it an elegant look and feel.

The tracker’s gentle vibrating motor can be set to wake you up at the most optimal point in your natural sleep cycle, or remind you to get up and move when you’ve been inactive for a certain amount of time. Use your UP2 band to set custom reminders that gently buzz you on the wrist when you want to remember to go to bed, workout, or take a daily pill.

UP2 connects wirelessly to your smartphone via Bluetooth® Smart to give you real-time progress reports so you can stay on track. The wristband features a rechargeable lithium ion battery that lasts up to seven days on a single charge, and a shower- and splash-resistant design for continuous 24/7 wear. Like all Jawbone products, the tracker will get better over time with new features delivered through free software and app updates, ensuring it stays current as the best fitness tracker in its class.

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