KONE, one of the global leaders in elevator and escalator industry, holds an annual People Flow Day around the world to gain deeper insight into the way users move in buildings.
KONE’s vision is to enable people to move through buildings smoothly, efficiently, and in a safe manner without waiting – what KONE describes as People Flow. To gain deeper insight into what this vision means in practice, KONE holds an annual People Flow Day around the world on the 30th October. More than 1,000 KONE employees in over 30 countries visit 100 sites to meet with customers and users and to observe a typical weekday in the buildings. “KONE’s People Flow Day is designed to bring us closer to users and our customers,” tells Jani Palkola, KONE’s Marketing Manager in the Middle East. Teams of KONE employees act as researchers talking to customers, interviewing the public, making on-site observations, and filling in questionnaires. “By studying exactly how, where and why people move in buildings during a typical weekday, we gather first-hand information on both the user and the customer experience,” Palkola continues.
The year 2013 marks the fourth time KONE organizes the day globally. The Middle Eastern KONE teams meet customers and users in the United Arab Emirates, Oman and Qatar. People Flow Day activities are focused on visiting seven different types of buildings: hotels, offices, medical facilities, transport hubs, residential buildings, retail premises, and special buildings. “This year in the Middle East, we are meeting users and customers in Al Noor Hospital in Abu Dhabi, in Park Inn Hotel in Muscat and in Ezdan Mall in Doha.“ Palkola says.
This year, the theme of the day is safety – a cornerstone for KONE. Millions of people use escalators, elevators, autowalks, and automatic building doors supplied or maintained by KONE, and the company’s top priority is to keep the users safe. “During the day, we have the possibility to contribute to creating safer environments by observing the way people use our equipment, by listening to our customers’ wishes and concerns, and by setting an example of how to behave safely. Our findings from the day are shared within our organization with the objective of developing new ways to meet the present and future needs of users and customers,” Palkola says.
“The People Flow Day is a great opportunity for KONE employees to see what the company’s vision means in action, and to strengthen our team feeling and safety culture even further,” Palkola concludes.
Here’s the key findings on KONE teams’ observations and customer interviews from around the world during People Flow Day 2012
Key conclusions – Office buildings
- Owners and occupants of office buildings expect a smooth and organized flow of people even during peak hours.
- Compared with other structures, vertical transportation is especially important in office buildings.
- Design that is contemporary yet timeless adds to an atmosphere of efficiency.
Key conclusions – Hotels
- Design is extremely important in hotels, serving as a key differentiator.
- Owners and managers strive to provide a good overall experience to ensure that guests return again and again.
- More than other building types, hotels use local culture as a source of design inspiration.
Key conclusions – Transport infrastructure
- Transport terminals serve up to tens of thousands of travelers daily.
- From end users’ perspective, elevators should be efficient, easy to use, and have good visual appeal.
- Automatic doors are important for accessibility when entering buildings with luggage.