Lagoona: Qatar’s New Retail Destination

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Lagoona, a Darwish Malls development, is set to welcome its first visitors beginning August 2011. With 128,000 sq m of space, Lagoona is Qatar?s newest retail avenue offering Qatar residents and the region?s an assortment of lifestyle brands.

With August marking the soft launch phase, Lagoona will showcase its first parade of brands and outlets with various other bouquets of stores lined up for inauguration in the future.

Unique mix of brands

Lagoona will bring home a unique mix of new international and regional brand-names, some of which are founding their first flagship store in Qatar such as Cortefiel, Blanco, Porsche Design, Adolfo Dominguez, Al Zain Jewellery, House of Mouawad, Kayra, Riva, Goelia, Spiegelburg, Moreschi,? Fruits & Passion, Nara Camicie, i-Space, Bose, Bang & Olufsen, Point Zero, Carrefour Market, McDonald?s (LIM Fresh),? Tamarind Indian Restaurant, Wagamama Restaurant, Outback Steakhouse,? Marakech Restaurant, A Zigo Zago -Italian Restaurant and Wrapt.

Lagoona will also include anchor tenant and the largest luxury multi-brand superstore in the Middle East, Fifty One East in addition to Clarks, Pari Gallery, Springfield, Table Arts, Boutique Veleno, Sugar & Spice, La Senza, Crono, Al-Muftah Jewellery, Yateem Optician, Al-Jaber Optician, QTel, Starlink, Adidas, Haagen-Dazs, Al Jaber Opticians, Women? Secret, Ray-Ban, QNB, Jeff De Bruges, Mango, Mephisto, Reebok & Lotto multi-brand store, Pronovias, Bert?s Caf?, Sun Fashion, Amber, Al Jaber Watches, Il Cafe? Di Roma, IBQ, Vendome Pharmacy, Al-Khozama Tobacco, Silkor, Al Qurashi, Hanayen, Occhiali Optics, Axiom Telecom, Al Majed Jewellery, Edible Arrangements, Plaza Hollandi,? Chili?s and Caff? Vergnano.

Nestled at the heart of Doha?s most prestigious district, WestBay, Lagoona pays homage to light, space, air and touch with a sense of openness and wonder that is rare for shopping destinations.

Taking the elements of life and senses as its muse and nestled at the heart of Doha’s most prestigious district, WestBay, Lagoona pays homage to light, space, air and touch with a sense of openness and wonder that is rare for shopping destinations.

‘Fusion of retail and lifestyle’

Mr. Bader Abdullah Al-Darwish Chairman of Darwish Holding said, “A labor of love for Darwish Holding, Lagoona is really the future which we envisioned for Qatar’s retail industry. When the idea of Lagoona first came to light, we made sure to craft a shopping concept which will bring home an attractive fusion of retail and lifestyle combined with the elements that make this development truly unique given its fabulous natural surroundings. When we first envisioned Lagoona, we wanted it to be a retail experience beyond the ordinary.”

“Lagoona is still a work in progress with a host of other stores planned for the future; however, life within is taking shape beautifully. Lagoona will certainly change the way shopping is perceived making the mall not just a destination but also a revelation,” he added.

Mr. Ron Meiers, Lagoona Management Consultant said, “The great thing about Lagoona is the fact that it has attracted a host of internationally-renowned brands which are showcased for the very first time in Qatar. Lagoona will be truly a unique shopping destination and a great retail avenue for those brand-names that are looking for elegant and beautiful surroundings at Qatar’s upcoming throbbing business, residential and retail heart.”

With a unique air of timeless elegance and a new philosophy in style and structure, Lagoona is a sophisticated lifestyle experience and is poised to be the place to be seen for Qatar’s affluent, well-heeled society.

Lagoona will be earmarked with ultra-luxurious interior finishing and furniture featuring luminous coves for a ceiling and embedded with skylight feature and race-track designed floors. Lagoona’s cornerstone will be a fully-landscaped, European-style Piazza dotted with up to sixteen fine dining avenues, outdoor patios seating area, decorated sculptural canopies and wood pergolas. Lagoona will also allow its visitors overall great access with over 2,000 parking facilities.

Lagoona will be home to Qatar’s most luxurious multi-brand store, Fifty One East, the biggest of its kind in the Middle East region.

“We’d like to see the Lagoona brand grow. Perhaps in a few years there will be a Lagoona Bahrain, or a Lagoona Abu Dhabi, so we’d like to take this concept and grow it.Dohais on the edge of a large boom. It’s a very forward, progressive and comfortable place to live and it really is growing in leaps and bounds,” said Ronald Dinelle, the project’s general manager, as reported by Retail News Middle East, in 2007, when Lagoona was in its construction phase.

Sources: Gulftimes, ameinfo, arabianbusiness

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